Business Episodes

Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department. So are KPI's dead and should we bother measuring anything at all? Join me this week to discuss this is Glenn Southam. Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group. #MarketingRules Support for...

We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert. Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue. #MarketingRules Support for this podcast comes from Staffing Future For a fre...

The traditional view of technology roles is that they are only appealing to and filled by men, but this week's guest is shining a spotlight on the women making waves in technology. Nadia Edwards-Dashti is the Chief Customer Officer at Harrington Starr, podcaster and now the author of Women of Fintech, Walk the Talk. Nadia talk to me about why she decided to write her book, what she learned from The Women of Fintech and the current ED&I landscape of Fintech. #MarketingRules Support for this podca...

More from Marcus Davies Bateman Marcus gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium: https://liquidpalladium.com/ To connect with Marcus: https://www.linkedin.com/in/marcusdaviesbateman/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years. Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound. He also shares with us several amazing stories from his career in branding. Enjoy! #Mark...

Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment Marcus talks us through the challenges of growing Cobalt over the past few years, how important it's to have the right team around you and the importance of an inclusive company culture. #MarketingRules Support for this podcast comes from Staffing Future For a free review ...

Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process? This week I'm my guest is Darrian Mikell, founder at Qualifi Darrian talks to me about the innovations in screen technologies, the advantages of a combined human/automation screen system and what the future holds for candidate screening. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules...

It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment should we throw away from the last 12 months? #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Liz: https://www.linkedin.com/in/elizabeth-lembke-6976547/ Learn more about James and Thinkin...

The need to find and engage with the right talent at the right time for the right role is the forefront of most recruiters minds right now. Driven by a shortage of candidates and passive candidates only willing to change jobs in the right circumstances. One method to keep you and your company at the forefront of the minds of your audiences is to build communities. Join me this week to discuss community building in recruitment is Dualta Doherty. Dualta has successfully built communities for ca...

From starting a search for a potential candidate, writing the job advert to conducting the interview, what practical things do we need to consider? Join me this week is Adam Tobias co-founder at The Inventum Group. Adam walks us through the practical steps we need to take, to make our recruiting tactics D&I compliant. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Adam: https://w...

More from Angela Cripps Angela gives us her top 3 tips for recruiters. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Angela: https://www.linkedin.com/in/angelacripps/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Onboarding is a hot topic in HR. How we introduce new employees to our company, make them feel part of the team while at the same time informing them how to do their job. This is now crucial in a hybrid working environment, with employees working from home and the office. So what does this hybrid onboarding model look like and how does a business roll this out? Joining me this week is Angela Cripps from Recruiting Gym, to talk us through how we navigate onboarding in a hybrid working environm...

The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it? To discuss this is Wendy McDougall, founder and chief fish at Firefish Software Wendy takes us through how to make your recruitment business genuinely agile and shares how she made her own business 'agile'. #MarketingRules Support for this podcast comes from Staffing Future For a free review ...

One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting? Joining me this week is Mike Rhodes, managing Director at WebSavvy. Mike and Websavvy are experts in online advertising and he talks us through how to get real value and avoid common mistakes with your adverts. #Marketi...

We now have the ability to gather vast amounts of data on potential customers, but how do we use this data strategically to make more sales? Joining me this week is Jeroen Corthout, founder of SalesFlare. Jeroen explains how your CRM should be your best friend and how to make more sales with some simple habitual changes. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Jeroen: http...

The difference between being successful and feeling you could have done better is a mental battle we all have at some point. Joining me again is Billy Schwer, world championship boxer and now mental health and resilience business coach. Billy talks us through how he achieved a winning mindset and how we can translate that into our businesses. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To conne...

As the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual? To discuss this is Louise Triance, recruitment event organiser extraordinaire and founder of UK Recruiter. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Louise: https://www.linkedin.com/in/lo...

We've all thought about leaving our job and following our dreams. This wasn't the case for Hannah McKinnon, all Hannah wanted to do was to own and run a business. This business just happened to be in recruitment, but after some up and downs, Hannah decided to get out of recruitment and become an author, something she had never really dreamt about but it turns out she is very good at it. Hannah talks James through her journey in and out the other side of recruitment. #MarketingRules Support fo...

Join James this week is Romilly Wakeling, Managing Director at Vision Teaching. Romilly talks us through her journey into recruitment via motor racing. How she became the MD at Vision Teaching, grow the business and what the future holds for education recruitment. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Romilly: https://www.linkedin.com/in/romillyvisionteaching/ Learn more ...

As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process? Do job seekers prefer talking to a bot over a human? Join me to discuss this is Mike Seidle, co-founder of Work Here. Mike talks us through the value of a real conversation with a human instead of a bot and how you can manage this at scale. #MarketingRules Support for this podcast comes from Staff...

More Fran Halsall! Fran gives us her top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with Fran: https://www.linkedin.com/in/francescahalsall/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

You can't look at a new piece of tech without seeing the words Artificial Intelligence, but before AI, comes automation and integration. Talking to James week is James Lawton, Sales Director from TargetRecruit. James and James discuss what recruitment agencies need to do to prepare their business for AI. What to avoid and what is key to getting it right. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/...

More Jon Brooks! Jon gives us his top 3 tips for recruiters. #MarketingRules To connect with Jon: https://www.linkedin.com/in/jgbrooks/ The marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Hopefully we are all familiar with the benefits of having a more Diverse and Inclusive workforce, but this process begins even before the candidate submits their resume. Talking to me this week is Yvan Demosthenes, CEO at HamiltonDemo a US recruitment business that specialises in Diversity and Inclusion. Yvan discusses how we can recruit with D&I in mind and who is responsible for a D&I within the recruitment process. #MarketingRules Support for this podcast comes from Staffing Future For fre...