This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years.
We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years.
Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound. He also shares with us several amazing stories from his career in branding.
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