Business Episodes

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I interviewed RecFest head honcho Jamie Leonard. We discuss the origins of RecFest, the facelifts it has had over the past few years and the future of recruitment focused events. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme ...

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all! #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success. Joining me this week is Toby Culsaw Global Head of Talent Intelligence: Worldwide Amazon Stores. Toby has created the Talent Intelligence Collective, a community of talent intelligence professionals and interested parties to explore this new function and process. Toby takes me through why he started the collective, what member...

Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discusses why a business should be always investing in L&D and how to measure the results. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://candidatehub.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme...

Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive mindset coach. They discuss how businesses can build high-performing teams, what methodology to use, and what are the qualities needed in a team leader. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠htt...

It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business development at CareerBeacon and 1 half of the hosts at the Recruitment Flex podcast. Serge and I discuss the difference in strategies, tactics, methodology and tech in Recruitment marketing in North America and Europe. #MarketingRules #TheVoiceOfRecruitmentMarketing Suppor...

For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark? Joining James this week is Arel Moodie, Entrepreneur, speaker and TV host. Arel discusses his years of experience on the speaking circuit and how he came to build a platform that can support speakers to deliver effective presentations. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast come...

B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from Cascade Insights. Sean talks to us about how to build a B2B marketing pipeline that won't break the bank and grow consistent revenue. Sean will also share some real-life examples. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast comes from Cand...

The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist.Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process of writing her new book. #MarketingRules Support for this podcast comes from Shazamme ⁠https://www.shazamme.com/ ⁠ To connect with Samantha: ⁠https://www.linkedin.com/in/samantharenke/ Learn more about James and ThinkinCircles: ⁠https://thinkincircles.com/ ⁠ ⁠https://w...

Being an inclusive recruiter is easy to say but much harder to prove. It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit. Emma has made it her mission to get disadvantaged jobseekers back into work. Emma talks us through the ethos of Radical Recruit, some of her successes and the future of Radical Recruit. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect wi...

We have a way of working which might describe a system, but should we and how could we roll this out across our entire business? Joining me this week is David Jenyns, the author of Systemology. David talks me through how to build systems into your business from a macro and a micro level. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with David: https://www.linkedin.com/in/david-jenyns/ Learn mor...

How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining me this week are Rick and Nicole the founders of Shazamme. Rick and Nicole discuss how recruiters should be making data-driven decisions and how much money is wasted on marketing that doesn’t work. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://l...

In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data crunching marketing out put and takes us through want to measure, how to collect it and some real-world examples. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with Peter: h...

This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast approach the end of October we are tackling 'What recruitment can learn from Halloween movies'. Enjoy! #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with L...

Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning". Joining me this week is Ulli Applebaum, founder at First The Trousers and then the shoes and best-selling author. Ulli discusses how to define your brand position, what mistakes to avoid and to make bring your company on the journey. #MarketingRules Support for this podcast comes from Liquid Pallad...

Being a customer-centric business and improving the customer experience is now more important than ever. So does this mean your Marketing strategy constantly needs to change to keep pace? And if so, how does your business adapt? Discussing this with me is Darshan Mehta, founder of iResearch.com. Darshan talks me through the importance of insights for creating a customer-centric business. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current web...

Recruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics. So what does RPO mean in 2022? Joining me this week is Shannon Russo founder at Kinetix. Shannon draws on her years of experience to discuss what RPO should look like in 2022. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium...

Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and create an engaging candidate journey. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium: https://liqui...

In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline. Talking me through everything we need to know about personal branding in Jason Frazell. Jason is a personal brand strategist and podcaster. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium: https://l...

We don't have a crystal ball to predict the future but we can make some educated guesses. The recruitment industry is no different and is a good barometer for global, regional and local economic trends. Joining James to discuss the future of the recruitment industry is William Tincup. William is president at RecruitingDaily.com, host of the recruiting daily podcast and HR tech advisor. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current websit...

Why does my business need a social media strategy to grow? Julia Fras answers your questions about social media strategies and gives you practical advice on how to start creating yours. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article HERE. Book a call with ThinkinCircles HERE. Find out more about recruitment marketing HERE.

'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.' This is how Matt Alder and Mervyn Dinnen describe their new book: Digital Talent. Matt and Mervyn join me to discuss their writing process and the themes of the new book. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffin...

Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute. Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages and Building equity and diversity. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladiu...

What does it take to build a successful recruitment marketing business? James Whitelock, ThinkinCircles' MD, recalls his journey in establishing ThinkinCircles as an industry leader in recruitment marketing, in this week's audio blog. Narrated by Julia Fras. Written by James Whitelock. Brought to you by ThinkinCircles. Read the article: https://www.thinkincircles.com/10-years-of-recruitment-marketing/ Book a call with ThinkinCircles: https://meetings.hubspot.com/james586 Find out more abou...