The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing".
James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
Here are a few of our favorite episodes to get you started
Most people in recruitment think burnout is just part of the job. Long hours. Constant pressure. Always “on”. But what if the real problem isn’t workload… it’s how we’re operating? In this episode of the Marketing Rules Podca...
This episode flips one of the biggest assumptions in recruitment on its head. We spend so much time defining people by job titles, CVs and neat career paths. But what if that is exactly what is limiting performance, creativit...
In this episode of The Marketing Rules Live, the ThinkinCircles team explores how AI is reshaping recruitment marketing from a marketer’s perspective. We discuss the rise of AI-generated written content, the risks of overusin...
Most recruitment founders say they want to sell their agency one day. But the reality is very different. In this episode of The Marketing Rules Podcast , James Whitelock sits down with Matt Fox, founder of Exodus Advisory, to...
What happens when a recruiter stops relying purely on cold calls and starts building an audience instead? In this episode of the Marketing Rules Podcast, James Whitelock sits down with Joel Lalgee, widely known as The Realest...
James is joined by Dave Jenkins, CEO and Founder of Wave, who has spent 25 years building recruitment websites and watching them evolve from simple brochure sites to powerful marketing and tech platforms. We get into the futu...

Managing Director
By day James runs ThinkinCircles, a digital marketing agency for the recruitment sector but by night he is the host of The Marketing Rules Podcast.