The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing".
James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
Here are a few of our favorite episodes to get you started
James is joined by Dave Jenkins, CEO and Founder of Wave, who has spent 25 years building recruitment websites and watching them evolve from simple brochure sites to powerful marketing and tech platforms. We get into the futu...
This week, James was joined by Manan Shah, co-founder and CEO of Recruiterflow. They get into what recruitment data really matters, why most agencies obsess over the wrong metrics, and how velocity, productivity, and AI are r...
In this episode James is joined by Zoe Shackleton, Head of HR and Equality, Diversity and Inclusion at Huddersfield Town Football Club. Zoe sits on the other side of the table to most of TMRP listeners, she’s the end client r...
In this episode, James is joined by Thomas Vose, co-founder of HireAra, to unpack what it really takes to build a recruitment tech business from scratch and successfully exit it. They discuss the challenges of bootstrapping, ...
The Marketing Rules Podcast cuts through the noise to bring you real conversations with the people shaping recruitment, talent, and RecTech. Each episode gives you practical strategies, sharper thinking, and the stories behin...
In this episode, James sits down with Rudi Bauer, someone we’ve wanted on the show for a long time. They explore his journey from software developer to leading Europe’s largest developer community and dig into what developers...

Managing Director
By day James runs ThinkinCircles, a digital marketing agency for the recruitment sector but by night he is the host of The Marketing Rules Podcast.