The Marketing Rules Podcast

Everyone tells recruiters to work harder, move faster and do more. But what if the real solution isn't putting in more hours, but protecting your time better? In this episode, Tayla Veenstra speaks to Sarah Higgs, Founder of Recruitment Angel, about why time has become one of the recruitment industry's most valuable assets. They discuss burnout, how virtual assistants are changing the way recruiters work, relationship-led business development, and why creating a more sustainable way of working

Recruitment technology is moving fast, but that does not necessarily mean recruiters need more tools. In this episode of The Marketing Rules Podcast, Moh Mehrabani, co-founder of Tavi, joins the conversation to explore how AI agents could change the way recruiters work, why search and sourcing are far from commoditised, and what happens when technology starts working alongside recruiters rather than simply giving them another platform to manage. Moh brings an interesting perspective to recruit

Everyone is creating content. AI can write a month's worth of LinkedIn posts in minutes. So how do you stand out when everyone is trying to build a personal brand? In this episode, James is joined by Rhona Barnett-Pierce, founder of Workfluencer Media, to explore what actually builds authority today. They discuss why conversations matter more than impressions, whether LinkedIn has become too noisy, how businesses should think about founder brands versus company brands, and why AI should ampli

In this episode, James is joined by Adam Gordon, founder of Poetry and one of the recruitment industry's leading technology entrepreneurs. Together they explore the rise of recruiter enablement, why AI is changing the way recruitment teams operate, and what the recruiter of the future might look like. In this episode, we discuss: What recruiter enablement is and why it's becoming a major focus for talent acquisition teams. Why recruitment has more to learn from sales enablement than most peopl

In this episode of the Marketing Rules Podcast, James is joined by Theo Smith, one of the leading voices on neurodiversity, inclusion and workplace design. Theo has spent more than 17 years working across recruitment, talent acquisition, recruitment marketing and HR technology. Today, he helps organisations understand how hiring processes, workplace systems and company cultures can unintentionally exclude talented people. They discuss: Why recruitment processes often lose great candida

This week on The Marketing Rules Podcast James is joined by Andy Dunn, Managing Director of TEAM, the UK’s largest network of independently owned recruitment businesses. They dive into something that almost everybody talks about, but very few people genuinely understand: networking and community building. They discuss what separates networks that create real opportunities from those that simply look good on paper, why giving value first matters, and how to stay visible without becoming just a