The Marketing Rules Podcast

Everyone is creating content. AI can write a month's worth of LinkedIn posts in minutes. So how do you stand out when everyone is trying to build a personal brand? In this episode, James is joined by Rhona Barnett-Pierce, founder of Workfluencer Media, to explore what actually builds authority today. They discuss why conversations matter more than impressions, whether LinkedIn has become too noisy, how businesses should think about founder brands versus company brands, and why AI should ampli

In this episode, James is joined by Adam Gordon, founder of Poetry and one of the recruitment industry's leading technology entrepreneurs. Together they explore the rise of recruiter enablement, why AI is changing the way recruitment teams operate, and what the recruiter of the future might look like. In this episode, we discuss: What recruiter enablement is and why it's becoming a major focus for talent acquisition teams. Why recruitment has more to learn from sales enablement than most peopl

In this episode of the Marketing Rules Podcast, James is joined by Theo Smith, one of the leading voices on neurodiversity, inclusion and workplace design. Theo has spent more than 17 years working across recruitment, talent acquisition, recruitment marketing and HR technology. Today, he helps organisations understand how hiring processes, workplace systems and company cultures can unintentionally exclude talented people. They discuss: Why recruitment processes often lose great candida

This week on The Marketing Rules Podcast James is joined by Andy Dunn, Managing Director of TEAM, the UK’s largest network of independently owned recruitment businesses. They dive into something that almost everybody talks about, but very few people genuinely understand: networking and community building. They discuss what separates networks that create real opportunities from those that simply look good on paper, why giving value first matters, and how to stay visible without becoming just a

Most people in recruitment think burnout is just part of the job. Long hours. Constant pressure. Always “on”. But what if the real problem isn’t workload… it’s how we’re operating? In this episode of the Marketing Rules Podcast, I’m joined by recruitment leader turned performance coach Michelle Flynn to talk about sleep, stress, burnout, breathwork and why so many recruiters are running at 100mph with no recovery. This is one of those episodes that will probably make you stop and ret

This episode flips one of the biggest assumptions in recruitment on its head. We spend so much time defining people by job titles, CVs and neat career paths. But what if that is exactly what is limiting performance, creativity and growth? In this conversation, I sit down with Daen Fox to unpack why labels in recruitment are becoming less relevant, and what actually drives high performance in today’s market. We get into the reality of modern recruitment. Why generic processes are creatin