The Marketing Rules Podcast

The Marketing Rules Podcast

One take. No script and no edits!
Your host James Whitelock talks to interesting and influential people about the New Rules of Marketing, Business and Recruitment. From Storytelling to strategies.

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Recent Episodes

Jan. 23, 2023

SYSTEMology with David Jenyns

We have a way of working which might describe a system, but should we and how could we roll this out across our entity business? Joining me this week is David Jenyns, the author of Systemology. David talks me through …

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Dec. 19, 2022

Data driven marketing with Shazamme

How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining …

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Nov. 21, 2022

Beyond big data with Peter Shafer

In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data …

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Nov. 7, 2022

Marketing strategies and influencers with Kurt Uhlir

Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy. This week's guest is Kurt Ulihr marketing consultant and business owner. Kurt talks me through the 3...

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Oct. 28, 2022

Halloween Special with Elizabeth Lembke

This episode is a little different as I'm welcoming back Elizabeth Lembke to show. Regular listeners will no Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, a...

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Oct. 3, 2022

Defining your brand position with Ulli Applebaum

Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning". Joining me this week is Ull...

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About the Host

James WhitelockProfile Photo

James Whitelock

By day James runs ThinkinCircles, a digital marketing agency for the recruitment sector but by night he is the host of The Marketing Rules Podcast.