Videos

Onboarding is a hot topic in HR. How we introduce new employees to our company, make them feel part of the team while at the same time informing them how to do their job.
This is now crucial in a hybrid working environment, with employees working from home and the office.
So what does this hybrid o…

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The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it?
To discuss this is Wendy McDougall, founder and chief fish at Firefish Software
Wendy takes us …

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One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network.
But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting?
Joining me this week i…

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Recruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business.
But it's still possible to get it wrong, so talking James through the do's and don'ts of recruitment websites is Jack Copeland, CEO and co-found…

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As the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual?
To discuss this is Louise Triance, recruitment event organiser extraordinaire and founder of UK Recruiter.
#…

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Learn something new today with The Marketing Rules Podcast

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You can't look at a new piece of tech without seeing the words Artificial Intelligence, but before AI, comes automation and integration.
Talking to James week is James Lawton, Sales Director from TargetRecruit.
James and James discuss what recruitment agencies need to do to prepare their business f…

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How does an olympian end up working in recruitment?

This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall.

Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and how important it is to have a good team around you.

Fran goes on to talk …

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Cultural fit is a term recruiters have hung their hats on for a few years now. The way you assess a candidate's skills and attitude to fit into a business has become big business. This week's guest is Lee McQueen, serial HR entrepreneur and winner of The Apprentice. Lee discusses his candidate asse…

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RevOPs is probably a term you've heard but not really sure what it means.
So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek.
Richard and Matt discuss what RevOps is and how you can implement it with your business.
#MarketingRul…

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If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach.
Joining James this week to discuss inbound marketing is HubSpot Director and author Dan Tyr…

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Do marketing trends move in waves, similar to what we see in music and fashion?

If it does, then how does your business keep up?

James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experience in the marketing field and was at the forefront of some of the martech…

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What are the steps to becoming a great recruitment consultant?

This weeks guest is Greg McManus, Non Exec Director, Board Adviser and Founder at GMA.

Greg takes James through the basics to the advanced strategies for becoming a great recruitment consultant

#MarketingRules

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Liz Lembke returns for some festive fun!

Following on from their podcast on 'What Recruiters can learn from 80's movies', Liz and James chat about 'What recruiters can learn from Christmas movies'.

So sit back, grabs some eggnog and let us know if Die Hard is a Christmas movie or not?

#Marketing…

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With a distributed workforce how has this affected employer branding? Is employer branding even that important compared to team branding?
Nate Guggia, employer branding expert joins James to discuss the future of employer branding in an uncertain world.
#MarketingRules
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2020 will be remembered for many things...A Pandemic, the US election and now the 20th anniversary of The National Online Recruitment Awards or NORAs.
The NORAs have celebrated the best in online recruitment for 2 decades and to talk James through how this landscape has changed is NORA's founder St…

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Recruitments number one podcaster returns (in our opinion)!
Matt Alder joins James to celebrate the first year of The Marketing Rules Podcast and discuss the future of Recruitment tech and the importance of automation in recruitment and recruitment marketing.
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The Marketing Rules Podcast takes over Working Lunch with co host Shafiq Mumani and guest Iker Jusue

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This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast.
In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters ca…

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How do you choose your recruitment technology?

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Recruitment agency expo presentation on ABM

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The Marketing Rules Podcast takes over Working Lunch with John Russell
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Support for this podcast comes from Staffing Future
For free review of your current website visit https://www.staffingfuture.com/Rules
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https:…

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It's been a difficult time for recruitment marketers, with many being furloughed then redundant.
This episodes guest has proven that being niche means always being needed.
Chris Simsek, a recruitment marketing specialist in the aviation sector.
In between the time of first talking to Chris and reco…

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For many recruiters sourcing is just a part of what they do. The ability to hunt down the perfect candidate can be laborious and time consuming...unless you're a grandmaster sourcer!
Joining me this week is Iker Jusue. We talk about how you become a grandmaster sourcer, the crossover between market…

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