The way candidates search for jobs is changing. In this clip, James Whitelock speaks with Theo Smith about how AI is transforming the way people discover employers and why businesses need to rethink their employer brand to stay visible to the next generation of talent. We cover: • How candidates…
This week, Theo Smith joins James Whitelock on The Marketing Rules Podcast to challenge one of the biggest assumptions in recruitment: that hiring for "culture fit" leads to better hiring decisions. Drawing on more than 17 years of experience in recruitment, HR technology and neurodiversity, Theo explains how many recruitment…
Whether you're looking to attract more clients, hire exceptional talent or grow your RecTech business, your marketing needs to do more than create visibility. It needs to build authority, trust and measurable results. ThinkinCircles is your fractional marketing department, purpose-built for the recruitment industry. We partner with Recruitment Agencies, Talent…
Many recruitment businesses are active in their marketing, but far fewer are known for something meaningful. In this edition of The Marketing Rules Live, the ThinkinCircles team explores one of the most important strategic questions facing recruitment businesses today: What do you want to be known for? Inspired by the…
Community building has become one of the biggest trends in business. In this clip, James Whitelock explains why so many organisations are trying to build their own communities and why understanding what makes a network successful is more important than ever. We cover: • Why community building is becoming a…
This week, Andy Dunne joins James Whitelock on The Marketing Rules Podcast to challenge one of the biggest misconceptions in business development, networking. In a world obsessed with automation, AI, and scaling outreach, many professionals have forgotten the power of genuine human connection. Andy shares why networking is far from…
Most recruiters think they can function on 4 or 5 hours of sleep. In this clip, Michelle Flynn joins James Whitelock on The Marketing Rules Podcast to explain why sleep quality, routine and recovery directly impact performance in recruitment. We cover: • Why 7–9 hours is the science-backed benchmark •…
Most recruiters already know what they should be doing. Drinking more water. Sleeping properly. Recovering properly. So why are so many still exhausted? In this clip from The Marketing Rules Podcast, Michelle Flynn explains why performance is not about dramatic life overhauls. It is about simple daily habits that protect…
Many recruitment businesses are active in their marketing but struggle to stand out. They are visible but not distinctive. They are posting but not positioning. In this session, Tayla Veenstra, James Whitelock, Chris Beechey and Kat Allenby from ThinkinCircles explore why confidence, authority and differentiation have become critical growth drivers…
This week, Michelle Flynn joins James Whitelock to unpack the most overlooked performance lever in recruitment: recovery. After 20 years in recruitment and scaling tech businesses to exit, Michelle experienced a health scare that forced her to rethink everything about high performance. She now works with recruitment leaders and teams…
How do you operate beyond your job title without causing friction? In this clip from The Marketing Rules Podcast, James Whitelock asks Daen Fox how professionals can step outside rigid role definitions without disrupting their organisation. The answer is simple but powerful: test better ways of working yourself, prove they…
Are job titles actually useful anymore? In this clip from The Marketing Rules Podcast, Daen Fox explains why labels like “Head Of” or “Manager” are becoming less meaningful in modern recruitment. What matters is not the title, but the outcome you have been tasked to deliver. Whether you sit in…
This week, Daen Fox joins James Whitelock on The Marketing Rules Podcast to challenge one of the biggest assumptions in modern recruitment: that job titles define value. We spend so much time organising people into neat hierarchies, Head Of, Director, Manager. But in a market shaped by AI, automation and…
Candidates are researching you before you ever speak to them. In this clip, Tayla explains why employer branding is no longer optional for recruitment agencies. Consultants look at leadership profiles, team activity, content consistency and overall positioning before they even agree to a first conversation. If your messaging feels unclear…
Candidates are researching you before you ever speak to them. In this clip, Tayla explains why employer branding is no longer optional for recruitment agencies. Consultants look at leadership profiles, team activity, content consistency and overall positioning before they even agree to a first conversation. If your messaging feels unclear…
Marketing activity is not the same as marketing strategy. In this session of The Marketing Rules Live, James Whitelock, Kat Allenby, Chris Beechey and Fiona Housiaux explore what strategic marketing leadership actually looks like inside a recruitment business, and why many agencies struggle because marketing is executed without clear direction.…
Employer branding is not just about attracting good people. It is about protecting profit. In this clip, Richard explains why a strong employer brand directly impacts retention, reduces wasted hiring costs and improves long term performance. Recruitment businesses are only as strong as their consultants, and when you get that…
In this clip from The Marketing Rules Podcast, Matt Fox explains the systematic process behind preparing a recruitment agency for sale. By identifying and mitigating risk across every area of the business, founders can position their agency for maximum realistic valuation. The key insight is simple. Look at your business…
Candidates are researching you before you ever speak to them. In this clip, Tayla explains why employer branding is no longer optional for recruitment agencies. Consultants look at leadership profiles, team activity, content consistency and overall positioning before they even agree to a first conversation. If your messaging feels unclear…
In this clip from The Marketing Rules Podcast, Matt Fox explains how engaging contractors properly can increase client penetration, strengthen client relationships and drive more revenue from existing accounts. Recruitment agencies often treat candidate experience as a soft metric. But when you collect structured feedback from contractors and bring real…
In this clip from The Marketing Rules Podcast, Matt Fox explains how monetising candidate experience is not about awards or newsletters. It is about meaningful contractor feedback, effective communication and bringing tangible insight back to clients. When you return real intelligence from contractors that helps clients streamline projects or improve…
Employer branding is not just about attracting good people. It is about protecting profit. In this clip, Richard explains why a strong employer brand directly impacts retention, reduces wasted hiring costs and improves long term performance. Recruitment businesses are only as strong as their consultants, and when you get that…
This week, Matt Fox joins James Whitelock on The Marketing Rules Podcast to unpack the hidden risks that quietly kill recruitment agency sales and why so few founders ever achieve a successful exit. Most recruitment founders say they want to sell their agency one day, but the reality is very…
Employer branding is not a campaign. It is how your recruitment business shows up every day. In this live session of The Marketing Rules Live, Kat Allenby, Richard Blamire, Fiona Housiaux and Tayla Veenstra from ThinkinCircles explore how recruitment agencies can build employer brands that attract the right consultants, strengthen…