Episodes

This is Part 2 of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://...

This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠https://www.rchilli.com/⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size. Joining James this week is Sean Allen, co-founder of The Talent Community. Sean discusses the state of the Talent Acquisition space at the moment and how the recent economic and market changes have affected the TA community. Sean also discusses The Talent Community a network for TA, recruiters and vendors of which he is a founder member. The Marketing Rules Podcast is...

Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other? Discussing this with me is Stephane Rivard, CEO at HiringBranch Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based assessments. The Marketing Rules Podcast is sponsored by RChill ⁠https://www.rchilli.com/⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing...

Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal. Laura discusses managing remote teams, building community brands and driving revenue from marketing in 2024. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Laura: https://www.linkedin.com/in/la...

We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly? Joining me this week is Bob Pulver, Founder of Cognitive PathBob, who discusses how we should be using AI in the Talent Acquisition space. What type of governance and security should we have in place? And what is the current landscape of AI usage in Talent Acquisition? #MarketingRules ...

Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular? Joining James this week is Michael Oliver, Global Marketing Director at MKB Search. Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing. #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Michael: https://www.linkedin.com/in/thisismjo/ Learn more ...

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why businesses still aren't taking diversity seriously. #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Dan: https://www.linkedin.com/...

As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum David talks to me about his unusual journey into talent attraction, why marketing is so important to him and his thoughts on how TA teams should add value. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme...

Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at Boast. Lloyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme ⁠⁠⁠...

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the application process. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme....

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I interviewed RecFest head honcho Jamie Leonard. We discuss the origins of RecFest, the facelifts it has had over the past few years and the future of recruitment focused events. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme ...

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all! #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks me through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing and the knock-on effects on his own business. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www...

One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start? Discussing this with me is Jamie Hickman, MD at Search Markets. At the start of 2023, Jamie started to build the search markets network focused on bringing together specialists in Talent Attraction, recruitment and HR Tech, but by the end of 23 there were thousands of members across multiple platforms, bu...

This is a special episode, recorded live from TATech Europe on 5th December 2023 in London. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme ⁠⁠https://tatech.org/⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠

AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect recruitment marketing? Joining me this week is Stanislaw Wasowicz, previously of Smart Recruiters and now with Scotty.ai. Stan is now at the cutting edge of AI in Talent Attraction and takes me on a journey of the future of AI in recruitment and recruitment marketing. #MarketingRules #TheVoiceOf...

Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success. Joining me this week is Toby Culsaw Global Head of Talent Intelligence: Worldwide Amazon Stores. Toby has created the Talent Intelligence Collective, a community of talent intelligence professionals and interested parties to explore this new function and process. Toby takes me through why he started the collective, what member...

Does DE&I mean different things to different people and can your approach to DE&I be used commercially? Joining me this week is Jo Major, Founder of Diversity in Recruitment. Jo Talks to me about what recruiters really think DE&I is. How to use DE&I to build your brand and how to use DE&I for business development. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://candidatehub.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://...

Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discusses why a business should be always investing in L&D and how to measure the results. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://candidatehub.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme...

Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else? Joining me this week is Ashely Cooper, an in-house recruiter and employer branding specialist. Ashley discusses the role of luck in being an effective recruiter and if over-inflating your job title is harming your credibility and the credibility of the industry. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this pod...

Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive mindset coach. They discuss how businesses can build high-performing teams, what methodology to use, and what are the qualities needed in a team leader. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme ⁠⁠⁠⁠⁠⁠⁠⁠htt...

Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation. Joining me this week is Chad Sowash, podcaster, business owner and talent acquisition consultant. Chad and I discuss the pros and cons of expecting recruiters to be more like marketers and what we should expect in reality. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Candidate...