Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy.
This week's guest is Kurt Ulihr marketing consultant and business owner.
Kurt talks me through the 3 key points of his marketing strategy and the importance of personal branding.
Support for this podcast comes from Liquid Palladium and Shazamme
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marketer, operator, and speaker
Kurt is a globally-recognized marketer, operator, and speaker. He’s built and run businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions.
He was at the front lines creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, with a heavy focus on real estate in the United States.
Kurt and his team have analyzed more than 50,000 real estate websites over each of the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing.