Technology Episodes

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Se...

Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment M...

Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process? This week I'm my guest is Darrian Mikell, founder at Qualifi Darrian talks to me about the innovations in scre...

It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment should we throw away from the...

The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it? To discuss this is We...

We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and creat...

One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we need to do t...

We now have the ability to gather vast amounts of data on potential customers, but how do we use this data strategically to make more sales? Joining me this week is Jeroen Corthout, founder of SalesFlare. Jeroen explains how ...

Recruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business. But it's still possible to get it wrong, so talking James through the ...

As the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual? To discuss this is Louise Triance,...

How often have you been told that you need all your systems, tools, apps and software to be connected, but why is this so important? Talking to me this week is Chris Gherardini from Turnkey Technologies. Turnkey specialises i...

The past year has seen a fast track of technology usage; from tech to accommodate homeworking to cybersecurity but who have been the beneficiaries and what does the technology recruitment landscape look like over the next few...

More from James Lawton James gives us his top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with James: https://www.linkedin.com/in/jameslaw...

As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process? Do job seekers prefer talki...

You can't look at a new piece of tech without seeing the words Artificial Intelligence, but before AI, comes automation and integration. Talking to James week is James Lawton, Sales Director from TargetRecruit. James and Jame...

Cultural fit is a term recruiters have hung their hats on for a few years now. The way you assess a candidate's skills and attitude to fit into a business has become big business. This week's guest is Lee McQueen, serial HR e...

More Gavin Megnauth! Gavin gives us his top 3 tips for recruiters. #MarketingRules To connect with Gavin: https://www.linkedin.com/in/gavinmegnauth/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https...

Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality. If they do, what is their role and how do you make your marketing more representative? #MarketingRules Support for t...

If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach. Joining James thi...

Gavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to grow every part of their business and how he sees the future of recruitment technology. #Marketin...

Does marketing trends move in waves, similar to what we see in music and fashion? If it does, then how does your business keep up? James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experie...

Liz Lembke returns for some festive fun! Following on from their podcast on ' What Recruiters can learn from 80's movies ', Liz and James chat about 'What recruiters can learn from Christmas movies'. So sit back, grabs some E...

Audio Blog In today’s market, finding the best talent for a position is a challenge for employers. The digital revolution has transformed the approach to recruitment, with many employers moving away from traditional job board...

More Matt Alder! Matt gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Matt: https://www.linkedin.com/in/mattalder/ Learn more about James and Thi...