Technology Episodes

Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy. This week's guest is Kurt Uhlir marketing consultant and business owner. Kurt talks me through the 3 key points of his marketing strategy and the importance of personal branding. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with Kurt: https://www.linkedin.com/in/kurtu...

This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast approach the end of October we are tackling 'What recruitment can learn from Halloween movies'. Enjoy! #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with L...

One of the biggest projects a recruitment agency can take on is changing database providers, bringing with it the possibility of downtime, delivery issues and training. Joining me this week is Rob Green, Founder & Director at Rectec, the CRM, ATS and database comparison site. Rob discusses the good, the bad and the ugly when picking a new database. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules a...

Being a customer-centric business and improving the customer experience is now more important than ever. So does this mean your Marketing strategy constantly needs to change to keep pace? And if so, how does your business adapt? Discussing this with me is Darshan Mehta, founder of iResearch.com. Darshan talks me through the importance of insights for creating a customer-centric business. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current web...

Over the past few years, we have become accustomed to having video calls, but are we dragging our heels in using video in the recruitment process? Joining me this week is Josh Symons, Head of Customer Success at Hinterview. We discuss, the good and the bad of video in recruitment and the future of video in the recruitment process. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladiu...

Should I still be using calls to action to encourage engagement? Julia Fras answers this questions and gives you 6 ways to use them with examples that you can start adding to your posts today to increase engagement. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article HERE. Book a call with ThinkinCircles HERE. Find out more about recruitment marketing HERE.

Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and create an engaging candidate journey. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium: https://liqui...

We don't have a crystal ball to predict the future but we can make some educated guesses. The recruitment industry is no different and is a good barometer for global, regional and local economic trends. Joining James to discuss the future of the recruitment industry is William Tincup. William is president at RecruitingDaily.com, host of the recruiting daily podcast and HR tech advisor. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current websit...

'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.' This is how Matt Alder and Mervyn Dinnen describe their new book: Digital Talent. Matt and Mervyn join me to discuss their writing process and the themes of the new book. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffin...

Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute. Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages and Building equity and diversity. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladiu...

Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department. So are KPI's dead and should we bother measuring anything at all? Join me this week to discuss this is Glenn Southam. Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group. #MarketingRules Support for...

We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert. Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue. #MarketingRules Support for this podcast comes from Staffing Future For a fre...

The traditional view of technology roles is that they are only appealing to and filled by men, but this week's guest is shining a spotlight on the women making waves in technology. Nadia Edwards-Dashti is the Chief Customer Officer at Harrington Starr, podcaster and now the author of Women of Fintech, Walk the Talk. Nadia talk to me about why she decided to write her book, what she learned from The Women of Fintech and the current ED&I landscape of Fintech. #MarketingRules Support for this podca...

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years. Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound. He also shares with us several amazing stories from his career in branding. Enjoy! #Mark...

Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment Marcus talks us through the challenges of growing Cobalt over the past few years, how important it's to have the right team around you and the importance of an inclusive company culture. #MarketingRules Support for this podcast comes from Staffing Future For a free review ...

Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process? This week I'm my guest is Darrian Mikell, founder at Qualifi Darrian talks to me about the innovations in screen technologies, the advantages of a combined human/automation screen system and what the future holds for candidate screening. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules...

It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment should we throw away from the last 12 months? #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Liz: https://www.linkedin.com/in/elizabeth-lembke-6976547/ Learn more about James and Thinkin...

The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it? To discuss this is Wendy McDougall, founder and chief fish at Firefish Software Wendy takes us through how to make your recruitment business genuinely agile and shares how she made her own business 'agile'. #MarketingRules Support for this podcast comes from Staffing Future For a free review ...

We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and create content that drives leads. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Jeff: https://www.linkedin.com/in/jeffcoyle/ Learn more about James and ThinkinCi...

One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting? Joining me this week is Mike Rhodes, managing Director at WebSavvy. Mike and Websavvy are experts in online advertising and he talks us through how to get real value and avoid common mistakes with your adverts. #Marketi...

We now have the ability to gather vast amounts of data on potential customers, but how do we use this data strategically to make more sales? Joining me this week is Jeroen Corthout, founder of SalesFlare. Jeroen explains how your CRM should be your best friend and how to make more sales with some simple habitual changes. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Jeroen: http...

Recruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business. But it's still possible to get it wrong, so talking James through the do's and don'ts of recruitment websites is Jack Copeland, CEO and co-founder of Staffing Future. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Jack: https://...

As the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual? To discuss this is Louise Triance, recruitment event organiser extraordinaire and founder of UK Recruiter. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Louise: https://www.linkedin.com/in/lo...

How often have you been told that you need all your systems, tools, apps and software to be connected, but why is this so important? Talking to me this week is Chris Gherardini from Turnkey Technologies. Turnkey specialises in ERP (Enterprise resource planning) and using this to build long-lasting customer partnerships. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Chris: https:/...