Marketing Episodes

Running a marketing department on your own in a recruitment agency can be a blessing and a curse. A blessing to be working with an agency that values marketing, but a curse with the intricacies of recruitment marketing. Joini...

We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this wee...

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Se...

Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment M...

It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment should we throw away from the...

More and more businesses are understanding the benefits of a diverse and inclusive workforce, but is it just something large businesses can implement? Joining James this week is performer, broadcaster, campaigner and D&I expe...

We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and creat...

One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we need to do t...

We all want our businesses to be as inclusive as possible and they share this with our audiences, but where do we start and how do we avoid silly mistakes that are likely to offend. Joining me this week is Andy Kraut, head of...

Join James this week is Romilly Wakeling, Managing Director at Vision Teaching. Romilly talks us through her journey into recruitment via motor racing. How she became the MD at Vision Teaching, grow the business and what the...

As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process? Do job seekers prefer talki...

This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress. Both Christina and I are talking at the Congress and this is a quick chat about th...

More Jon Brooks! Jon gives us his top 3 tips for recruiters. #MarketingRules To connect with Jon: https://www.linkedin.com/in/jgbrooks/ The marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ Learn mo...

How does an olympian end up working in recruitment? This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall. Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and ho...

RevOPs is probably a term you've heard but not really sure what it means. So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek. Richard and Matt discuss wha...

A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic. Join James this week is Jon Brooks from The Value Advantage. Jon has carved out a nic...

Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality. If they do, what is their role and how do you make your marketing more representative? #MarketingRules Support for t...

If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach. Joining James thi...

Gavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to grow every part of their business and how he sees the future of recruitment technology. #Marketin...

Does marketing trends move in waves, similar to what we see in music and fashion? If it does, then how does your business keep up? James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experie...

Liz Lembke returns for some festive fun! Following on from their podcast on ' What Recruiters can learn from 80's movies ', Liz and James chat about 'What recruiters can learn from Christmas movies'. So sit back, grabs some E...

With a distributed workforce how has this affected employer branding? Is employer branding even that important compared to team branding? Nate Guggia, employer branding expert joins James to discuss the future of employer bra...

More Matt Alder! Matt gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Matt: https://www.linkedin.com/in/mattalder/ Learn more about James and Thi...

2020 will be remembered for many things...A Pandemic, the US election and now the 20th anniversary of The National Online Recruitment Awards or NORAs. The NORAs have celebrated the best in online recruitment for 2 decades and...