Marketing Episodes

Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department. So are KPI's dead and should we bother measuring anything at all? Join me this week to discuss this is Glenn Southam. Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group. #MarketingRules Support for...

Running a marketing department on your own in a recruitment agency can be a blessing and a curse. A blessing to be working with an agency that values marketing, but a curse with the intricacies of recruitment marketing. Joining me this week is Emma Thornton, Marketing Manager at 300 North. Emma discusses the challenges of recruitment marketing, how to measure success and the importance of thought leadership. #MarketingRules Support for this podcast comes from Staffing Future For a free review...

We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert. Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue. #MarketingRules Support for this podcast comes from Staffing Future For a fre...

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years. Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound. He also shares with us several amazing stories from his career in branding. Enjoy! #Mark...

Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment Marcus talks us through the challenges of growing Cobalt over the past few years, how important it's to have the right team around you and the importance of an inclusive company culture. #MarketingRules Support for this podcast comes from Staffing Future For a free review ...

It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment should we throw away from the last 12 months? #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Liz: https://www.linkedin.com/in/elizabeth-lembke-6976547/ Learn more about James and Thinkin...

More and more businesses are understanding the benefits of a diverse and inclusive workforce, but is it just something large businesses can implement? Joining James this week is performer, broadcaster, campaigner and D&I expert, Mik Scarlet. Mik dispels the myths around D&I as well as giving us his frank insights into what it's like to navigate the world of work as a disabled person. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website ...

We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and create content that drives leads. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Jeff: https://www.linkedin.com/in/jeffcoyle/ Learn more about James and ThinkinCi...

One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting? Joining me this week is Mike Rhodes, managing Director at WebSavvy. Mike and Websavvy are experts in online advertising and he talks us through how to get real value and avoid common mistakes with your adverts. #Marketi...

We all want our businesses to be as inclusive as possible and they share this with our audiences, but where do we start and how do we avoid silly mistakes that are likely to offend. Joining me this week is Andy Kraut, head of partnerships at Grindr. Andy takes me through his own experiences and how Grindr are always able to appeal to their audience. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules T...

Join James this week is Romilly Wakeling, Managing Director at Vision Teaching. Romilly talks us through her journey into recruitment via motor racing. How she became the MD at Vision Teaching, grow the business and what the future holds for education recruitment. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Romilly: https://www.linkedin.com/in/romillyvisionteaching/ Learn more ...

As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process? Do job seekers prefer talking to a bot over a human? Join me to discuss this is Mike Seidle, co-founder of Work Here. Mike talks us through the value of a real conversation with a human instead of a bot and how you can manage this at scale. #MarketingRules Support for this podcast comes from Staff...

This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress. Both Christina and I are talking at the Congress and this is a quick chat about the lineup and our presentations. The Recruitment Marketing Congress is on 22nd April from 2 pm to 5.30 pm (UK BST) For more information go to: https://www.crowdcast.io/e/rmcongress?coupon=ThinkInCircles #MarketingRules Support for this podcast comes from Staffing Future F...

More Jon Brooks! Jon gives us his top 3 tips for recruiters. #MarketingRules To connect with Jon: https://www.linkedin.com/in/jgbrooks/ The marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

How does an olympian end up working in recruitment? This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall. Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and how important it is to have a good team around you. Fran goes on to talk about life after elite sport, starting her own business and a career that has lead to working in recruitment. #MarketingRules Support for this podcast comes from Staffing Future For a free review of y...

RevOPs is probably a term you've heard but not really sure what it means. So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek. Richard and Matt discuss what RevOps is and how you can implement it with your business. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Richard and Matt: https://www.linkedin.com/in/richa...

A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic. Join James this week is Jon Brooks from The Value Advantage. Jon has carved out a niche as the man you go to, to understand your value in your market. Jon talks through how getting the wrong fee structure can be harmful to your agency and getting it right could be something to shout about. #MarketingRules Support for this podcast comes from Staffing Futur...

Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality. If they do, what is their role and how do you make your marketing more representative? #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Winston: https://www.linkedin.com/in/winston-ben-clements-keynote-speaker/ Learn more about James and ThinkinCircles: https://thinkincircles....

If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach. Joining James this week to discuss inbound marketing is HubSpot Director and author Dan Tyre. Dan is a larger than life character with a passion for sales and marketing so have a listen as James tries to keep up. #MarketingRules Support for this podcast comes from Staffing Future For free...

Gavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to grow every part of their business and how he sees the future of recruitment technology. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Gavin: https://www.linkedin.com/in/gavinmegnauth/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ ht...

Does marketing trends move in waves, similar to what we see in music and fashion? If it does, then how does your business keep up? James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experience in the marketing field and was at the forefront of some of the martech we take for granted today. Dan guides us through these waves of marketing trends, what we need to be aware of in 2021 and how to keep your marketing effective and current. #MarketingRules Support ...

Liz Lembke returns for some festive fun! Following on from their podcast on 'What Recruiters can learn from 80's movies', Liz and James chat about 'What recruiters can learn from Christmas movies'. So sit back, grabs some Egg Nog and let us know if Die Hard is a Christmas movie or not? #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Liz: https://www.linkedin.com/in/elizabeth-lembke-...

With a distributed workforce how has this affected employer branding? Is employer branding even that important compared to team branding? Nate Guggia, employer branding expert joins James to discuss the future of employer branding in an uncertain world. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Nate: https://www.linkedin.com/in/nateguggia/ Learn more about James and ThinkinCirc...

More Matt Alder! Matt gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Matt: https://www.linkedin.com/in/mattalder/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/