Marketing Episodes

2020 will be remembered for many things...A Pandemic, the US election and now the 20th anniversary of The National Online Recruitment Awards or NORAs. The NORAs have celebrated the best in online recruitment for 2 decades and to talk James through how this landscape has changed is NORA's founder Stephen O'Donnell. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Stephen: https://www.l...

Recruitments number one podcaster returns (in our opinion)! Matt Alder joins James to celebrate the first year of The Marketing Rules Podcast and discuss the future of Recruitment tech and the importance of automation in recruitment and recruitment marketing. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Matt: https://www.linkedin.com/in/mattalder/ Buy Matts book on Amazon Learn mo...

This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast. In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters can learn from the restaurant biz. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Chip: ...

More Iker Jusue! Iker gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Iker: https://www.linkedin.com/in/ikerjusue/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

More Chris Simsek! Chris gives us his top 3 marketing tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Chris: https://www.linkedin.com/in/chris-simsek-19784158/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

It's been a difficult time for recruitment marketers, with many being furloughed then redundant. This episodes guest has proven that being niche means always being needed. Chris Simsek, a recruitment marketing specialist in the aviation sector. In between the time of first talking to Chris and recording this podcast he was made redundant, so we discussed this and his thoughts on recruitment marketing in general. #MarketingRules Support for this podcast comes from Staffing Future For free rev...

For many recruiters sourcing is just a part of what they do. The ability to hunt down the perfect candidate can be laborious and time consuming...unless you're a grandmaster sourcer! Joining me this week is Iker Jusue. We talk about how you become a grandmaster sourcer, the crossover between marketing and sourcing and where sourcing is heading. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To conne...

Following the 80s movie theme, Liz gives us her top 80s movie for recruiters #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Elizabeth: https://www.linkedin.com/in/elizabeth-lembke-6976547/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

On this episode of Working Lunch The hunter becomes the hunted. James is interviewed on 'Marketing rules 101' by Erika Clifford from Just Recruit #WorkingLunch #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Erika: https://www.linkedin.com/in/erika-clifford-80617218/ https://justrecruit.co/ Learn more about James and ThinkinCircles: https://thinkincircles.com/

Data is now the cornerstone of recruitment and interrupting this data could define the future of the labour market. Joining James this week is Matt Sigelman CEO of Burning Glass Technologies. Burning Glass crunch through millions of jobs data per day and this allows them to identify trends in skills shortages as well as where the marketing is heading post COVID. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture....

James takes over hosting duties for #WorkingLunch and has a lively discussion with Andrew Wyschna from JXT about how to manage the change to a client led market. #WorkingLunch #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Andrew: https://www.linkedin.com/in/andywyschnalondon/ Learn more about James and ThinkinCircles: https://thinkincircles.com/

Another slightly different episode! Travel back with James to 80s and let's find out what recruitment can learn from 80s movies. Joining James in the Delorean is Liz Lembke, so get ready for lots of Michael J Fox, John Cusack and generous helping of Carl Weather. Also hang around right until the end for an extra special treat. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Liz: htt...

Round up of this month's episodes on The Marketing Rules Podcast Guest co-host this month is Shafiq Mumani #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Shafiq: https://www.linkedin.com/in/smumani/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

We are trying something new. The Marketing Rules Podcast Extra is a bit size podcast with one simple rule for the guest. What are you top 3 marketing tips? In this episode Ursula Williams COO at Staffing Industry Analysts #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Ursula: https://www.linkedin.com/in/ursula-williams-b79a54/ More about Staffing Industry Analysts https://staffingindustry.com/ Learn more about James and ThinkinCircles: https://think...

Over the past few months lots of great marketers have been furloughed or made redundant and now with even fewer marketing roles available, how do you become the signal in the noise? In this episode James talks to Emma Parkins, a marketer recently made redundant, who has drawn on her skills and community to stand out from the crowd. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Emma:...

James takes over hosting duties for #WorkingLunch and has a lively discussion with John JB Russell from Staffing Future about harnessing technology in the recruitment process. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with John: https://www.linkedin.com/in/johnjbrussell/ Learn more about James and ThinkinCircles: https://thinkincircles.com/

The idea of 'Talent Pipelines" have been used in recruitment for many years, but the technology to pipeline and nurture candidates has come a long way. So what is the future of talent acquisition? This week James chats to Adam Gordon CEO at Candidate ID, to discuss Pipelines, nurture campaigns and marketing automation. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Adam: https://www.li...

Account based marketing or ABM is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit. This week James talks to Paul Rawson, an advocate for ABM in recruitment. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Paul: https://www.linkedin.com/in/paulrawsonmarketingdirector/ Learn...

How does a large global publisher and events organiser continue to connect, engage and inform its audience during COVID19? James talks to Ursula Williams, Chief Operating Officer at Staffing Industry Analysts (SIA). Global events organisation, adapting to new technologies and the future of the global recruitment market. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Ursula: https:/...

When it comes to recruitment technologies, websites can sometimes be an afterthought, playing catch up to social media and other sales tools. So are recruitment websites a waste of time or an undervalued resource? James talks to John JB Russell, UK MD for Staffing Future about what a modern recruitment website can do now and in the future. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect w...

James takes over hosting duties for #WorkingLunch and has a lively discussion with Una McGuinness. They discuss what to consider before changing your business model. Learn more about Una: https://www.linkedin.com/in/unamcguinness/ Join #WorkingLunch every week day at 1pm: http://www.crowdcast.io/e/RecruitmentWL/ Learn more about James and ThinkinCircles: https://thinkincircles.com/

In this week's episode James talks to Derek Redmond. Derek is an Olympian, Award Winning Inspirational & Motivational Speaker, Business Performance Coach, Mentor & Best Selling Author. James and Derek discuss the mindset of an elite athlete, the transition from athletics to business and how this affects your personal brand. Learn more about Derek at: https://derekredmond.com/

James takes over hosting duties for #WorkingLunch and has a lively discussion with Kristie Perrotte. They discuss creating your value proposition, the wonders of marketing automation and Account Based Marketing (ABM). Learn more about Kristie: https://www.linkedin.com/in/kristieperrotte/ Join #WorkingLunch every week day at 1pm: http://www.crowdcast.io/e/RecruitmentWL/ Learn more about James and ThinkinCircles: https://thinkincircles.com/

This weeks guest is Andrew Wyschna, Regional Manager - Europe at JXT. Andy and James discuss the state of play, of Recruitment Websites in 2020 and what we should expect in the next 5 years. Learn more about andy at: https://www.linkedin.com/in/andywyschnalondon/ and JXT at: https://www.jxt.com.au/