What Strategic Marketing Leadership Actually Looks Like in Recruitment

Marketing activity is not the same as marketing strategy.

In this session of The Marketing Rules Live, James Whitelock, Kat Allenby, Chris Beechey and Fiona Housiaux explore what strategic marketing leadership actually looks like inside a recruitment business, and why many agencies struggle because marketing is executed without clear direction.

We will discuss:

• The difference between marketing activity and true strategy
• Why marketing often fails when it is not embedded at leadership level
• The commercial impact of misaligned marketing
• How founders should think about internal hires versus strategic partners
• What a strategically led recruitment marketing function looks like in practice

This session is designed for founder-led and director-led recruitment agencies who want clearer alignment between marketing, hiring and revenue.

📅 Date: Thursday 23 April
🕐 Time: 1:00 PM UK
🎥 Live via StreamYard on LinkedIn, YouTube and Facebook