June 24, 2026

Is "Culture Fit" Killing Diversity in Hiring with Theo Smith

Is "Culture Fit" Killing Diversity in Hiring with Theo Smith
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In this episode of the Marketing Rules Podcast, James is joined by Theo Smith, one of the leading voices on neurodiversity, inclusion and workplace design.

Theo has spent more than 17 years working across recruitment, talent acquisition, recruitment marketing and HR technology. Today, he helps organisations understand how hiring processes, workplace systems and company cultures can unintentionally exclude talented people.

They discuss:

  • Why recruitment processes often lose great candidates before they even apply
  • The problem with "culture fit" hiring
  • How organisations can create more inclusive hiring experiences
  • The impact of AI on recruitment and talent attraction
  • Why neurodiversity has become such an important workplace conversation
  • The difference between fixing people and fixing systems
  • How employers can attract talent in an AI-driven world

Whether you're a recruiter, talent acquisition leader, hiring manager or business owner, this conversation will challenge how you think about hiring and workplace performance.

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Theo:⁠

https://www.linkedin.com/in/theosmithuk/

Learn more about James and ThinkinCircles:

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