Building A Recruitment Marketing Budget For 2027

Most recruitment businesses spend money on marketing. Far fewer know exactly how much they're spending, what it's delivering or whether it's supporting their wider business objectives.

In this episode of The Marketing Rules Live, James Whitelock joins Fiona and Chris to discuss how recruitment businesses should approach their marketing budgets for 2027.

Key discussion points include:

• What should actually count as marketing expenditure?

• How can recruitment businesses measure marketing ROI?

• Why should founders put a value on their own marketing time?

• Where should additional marketing investment go?

• How do you balance brand building with lead generation?

• Why should business strategy determine marketing spending?

A practical discussion about moving away from reactive marketing expenditure and building a budget that supports sustainable business growth.

Download Own The Conversation Here: https://thinkincircles.com/#ebook

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