Has Employer Branding Lost Its Way With Amit Parmar
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YouTube Employer branding has become an industry of polished campaigns, expensive EVP exercises and carefully crafted promises. But how much of it reflects the reality of working for an organisation?
In this episode of The Marketing Rules, James Whitelock is joined by Amit Parmar, CEO of Cliquify, to challenge the traditional approach to employer branding and explore whether the industry has lost sight of what really matters.
In this episode, they discuss:
Why employer branding has become too focused on recruitment campaigns.
Whether employer branding belongs in HR, talent acquisition or marketing.
Why traditional EVPs often fail to reflect the reality of employee experience.
The difference between building a strong employer brand and simply promoting one.
How employee sentiment and real-time feedback could reshape employer branding.
It's a conversation about moving beyond the marketing promises and understanding what actually makes an organisation somewhere people want to work, and stay.
Download Own The Conversation Here: https://thinkincircles.com/#ebook
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Amit:
https://www.linkedin.com/in/parmar79/
Learn more about James and ThinkinCircles:
https://www.themarketingrules.com/