So, colour is powerful stuff a fact that has been utilised by designers and advertisers for many years. Even if we don’t know it we are subconsciously programmed to associate certain colours with specific situations and emotions.
Advertising and branding agencies make it their business to create designs with careful use of colour to ensure it sends out a positive subconscious message and focus attention on specific details or even to dictate the emotional response users have to a design.
