What should recruitment marketing actually be doing?
For many recruitment businesses, marketing has become synonymous with posting on LinkedIn, updating a website or sending the occasional email. But recruitment marketing should be doing far more than creating content. It should be building authority, attracting the right candidates and clients, strengthening your brand, supporting business development and driving long-term commercial growth.
In this session of The Marketing Rules Live, the ThinkinCircles team will explore the role recruitment marketing should play within a modern recruitment business. We'll challenge common misconceptions, discuss where businesses often get it wrong, and share practical insights into what effective recruitment marketing looks like when it's aligned with business strategy.
Whether you're a recruitment founder, business owner, leader or marketer, you'll leave with a clearer understanding of how recruitment marketing can become one of your strongest commercial assets.
We'll be discussing:
• What recruitment marketing is actually there to achieve
• The business problems good recruitment marketing should solve
• Where recruitment businesses commonly get recruitment marketing wrong
• What effective recruitment marketing looks like day to day
• One piece of recruitment marketing advice every recruitment business should hear
Featuring:
Chris Beechey, Richard Blamire, Fiona Housiaux, Kat Allenby
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