As recruitment businesses begin planning for 2027, now is the perfect time to ask a simple question:
Is your marketing budget actually being invested in the right places?
Too often, recruitment businesses either underinvest in marketing, spread their budget too thinly, or struggle to measure whether their investment is delivering real commercial value.
In this session of The Marketing Rules Live, we'll explore how recruitment businesses can approach marketing budgets more strategically. We'll discuss where marketing budgets should be invested, the mistakes businesses commonly make, how to measure success, and how to ensure every pound spent contributes towards meaningful business growth.
We'll be discussing:
• Why every recruitment business should have a marketing budget
• What should actually be included in a recruitment marketing budget
• Where recruitment businesses most commonly get their marketing budgets wrong
• How to know whether your marketing budget is actually working
• Where recruitment businesses should be investing for the greatest commercial impact
• How to balance short-term lead generation with long-term brand building
Whether you're building your first marketing budget or reviewing your strategy for 2027, this session will help you make more confident, commercially focused marketing decisions.
Bring your questions along and join the conversation live.
Thursday, 8th October 2026 | 1PM UK Time
Featuring: Fiona Housiaux (Host), James Whitelock, Chris Beechey and Tayla Veenstra.
Own the Conversation eBook
https://thinkincircles.com/#ebook
Subscribe to our newsletter, Inside the Circles
https://thinkincircles.com/newsletter/
Visit ThinkinCircles
https://thinkincircles.com
