More impressions don't always mean more business.
In this clip, Rhona Pierce joins James Whitelock on The Marketing Rules Podcast to explain why the best content creators focus on conversations, not vanity metrics.
We cover:
Why impressions aren't the metric that matters
The difference between reach and real engagement
Why quality beats quantity every time
How to create content that actually converts
Watch the full episode here: https://youtu.be/CWRKyVSnTXc
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