This week, Theo Smith joins James Whitelock on The Marketing Rules Podcast to challenge one of the biggest assumptions in recruitment: that hiring for "culture fit" leads to better hiring decisions.

Drawing on more than 17 years of experience in recruitment, HR technology and neurodiversity, Theo explains how many recruitment processes unintentionally exclude talented candidates before they even have the chance to demonstrate their ability. They explore why hiring managers often rely on subjective decision-making, how AI could help redesign recruitment for the better, and why organisations should focus on fixing systems rather than trying to fix people.

In this episode we discuss:

• Why "culture fit" can become a barrier to better hiring
• How recruitment processes unintentionally exclude talented candidates
• Why hiring managers need better training and support
• The opportunity AI creates to redesign recruitment
• How small changes can make hiring more inclusive
• Why organisations should focus on fixing systems, not people
• The future of neurodiversity in the workplace
• What inclusive recruitment looks like in practice

Whether you're a recruiter, talent acquisition leader, HR professional or business owner, this conversation will challenge how you think about hiring and offer practical insights into creating more inclusive recruitment processes.

The Marketing Rules Podcast is sponsored by Smart Sifty
https://smartsifty.com

Connect with Theo Smith:
https://www.linkedin.com/in/theosmithuk/

Learn more about James and ThinkinCircles:
https://thinkincircles.com/

Explore more episodes of The Marketing Rules Podcast:
https://www.themarketingrules.com/

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