Episodes

One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting? Joining me this week is Mike Rhodes, managing Director at WebSavvy. Mike and Websavvy are experts in online advertising and he talks us through how to get real value and avoid common mistakes with your adverts. #MarketingRu...

We now have the ability to gather vast amounts of data on potential customers, but how do we use this data strategically to make more sales? Joining me this week is Jeroen Corthout, founder of SalesFlare. Jeroen explains how your CRM should be your best friend and how to make more sales with some simple habitual changes. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Jeroen: https://...

The difference between being successful and feeling you could have done better is a mental battle we all have at some point. Joining me again is Billy Schwer, world championship boxer and now mental health and resilience business coach. Billy talks us through how he achieved a winning mindset and how we can translate that into our businesses. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect...

We all want our businesses to be as inclusive as possible and they share this with our audiences, but where do we start and how do we avoid silly mistakes that are likely to offend. Joining me this week is Andy Kraut, head of partnerships at Grindr. Andy takes me through his own experiences and how Grindr are always able to appeal to their audience. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To ...

More from Jack Copeland Jack gives us his top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with Jack: https://www.linkedin.com/in/jackacopeland/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Recruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business. But it's still possible to get it wrong, so talking James through the do's and don'ts of recruitment websites is Jack Copeland, CEO and co-founder of Staffing Future. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Jack: https://www...

As the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual? To discuss this is Louise Triance, recruitment event organiser extraordinaire and founder of UK Recruiter. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Louise: https://www.linkedin.com/in/louis...

How often have you been told that you need all your systems, tools, apps and software to be connected, but why is this so important? Talking to me this week is Chris Gherardini from Turnkey Technologies. Turnkey specialises in ERP (Enterprise resource planning) and using this to build long-lasting customer partnerships. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Chris: https://ww...

More from Romilly Wakeling Romilly gives us her top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with Romilly: https://www.linkedin.com/in/romillyvisionteaching/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

The past year has seen a fast track of technology usage; from tech to accommodate homeworking to cybersecurity but who have been the beneficiaries and what does the technology recruitment landscape look like over the next few years? Joining James this week is Melissa France, Director of Technology at Networkers, part of Gattaca Plc. Ironically we had some technical issues during the recording so apologies for some of the poor audio. #MarketingRules Support for this podcast comes from Staffing Fu...

We've all thought about leaving our job and following our dreams. This wasn't the case for Hannah McKinnon, all Hannah wanted to do was to own and run a business. This business just happened to be in recruitment, but after some up and downs, Hannah decided to get out of recruitment and become an author, something she had never really dreamt about but it turns out she is very good at it. Hannah talks James through her journey in and out the other side of recruitment. #MarketingRules Support for t...

Join James this week is Romilly Wakeling, Managing Director at Vision Teaching. Romilly talks us through her journey into recruitment via motor racing. How she became the MD at Vision Teaching, grow the business and what the future holds for education recruitment. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules To connect with Romilly: https://www.linkedin.com/in/romillyvisionteaching/ Learn more ab...

More from James Lawton James gives us his top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with James: https://www.linkedin.com/in/jameslawton1981/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process? Do job seekers prefer talking to a bot over a human? Join me to discuss this is Mike Seidle, co-founder of Work Here. Mike talks us through the value of a real conversation with a human instead of a bot and how you can manage this at scale. #MarketingRules Support for this podcast comes from Staffing ...

More Fran Halsall! Fran gives us her top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with Fran: https://www.linkedin.com/in/francescahalsall/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

You can't look at a new piece of tech without seeing the words Artificial Intelligence, but before AI, comes automation and integration. Talking to James week is James Lawton, Sales Director from TargetRecruit. James and James discuss what recruitment agencies need to do to prepare their business for AI. What to avoid and what is key to getting it right. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rule...

This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress. Both Christina and I are talking at the Congress and this is a quick chat about the lineup and our presentations. The Recruitment Marketing Congress is on 22nd April from 2 pm to 5.30 pm (UK BST) For more information go to: https://www.crowdcast.io/e/rmcongress?coupon=ThinkInCircles #MarketingRules Support for this podcast comes from Staffing Future For a...

More Jon Brooks! Jon gives us his top 3 tips for recruiters. #MarketingRules To connect with Jon: https://www.linkedin.com/in/jgbrooks/ The marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

Hopefully we are all familiar with the benefits of having a more Diverse and Inclusive workforce, but this process begins even before the candidate submits their resume. Talking to me this week is Yvan Demosthenes, CEO at HamiltonDemo a US recruitment business that specialises in Diversity and Inclusion. Yvan discusses how we can recruit with D&I in mind and who is responsible for a D&I within the recruitment process. #MarketingRules Support for this podcast comes from Staffing Future For free r...

How many times have you been told that content is king and the key to inbound marketing? A lot probably, but where do you start?Joining me this week to discuss all things 'content marketing' is Jessica Ross.Jessica started her own marketing business in 2020 and has carved out a niche for herself as a content specialist.#MarketingRulesSupport for this podcast comes from Staffing FutureFor free review of your current website visit www.staffingfuture.com/RulesTo connect with Jessica:https://...

How does an olympian end up working in recruitment? This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall. Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and how important it is to have a good team around you. Fran goes on to talk about life after elite sport, starting her own business and a career that has lead to working in recruitment. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your ...

Cultural fit is a term recruiters have hung their hats on for a few years now. The way you assess a candidate's skills and attitude to fit into a business has become big business. This week's guest is Lee McQueen, serial HR entrepreneur and winner of The Apprentice. Lee discusses his candidate assessment business, the way assessments can help cultural fit, job retention and up skilling. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website vi...

RevOPs is probably a term you've heard but not really sure what it means. So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek. Richard and Matt discuss what RevOps is and how you can implement it with your business. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Richard and Matt: https://www.linkedin.com/in/richardgf...

A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic. Join James this week is Jon Brooks from The Value Advantage. Jon has carved out a niche as the man you go to, to understand your value in your market. Jon talks through how getting the wrong fee structure can be harmful to your agency and getting it right could be something to shout about. #MarketingRules Support for this podcast comes from Staffing Future F...