Website Episodes

How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining …

Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy. This week's guest is Kurt Ulihr marketing consultant and business owner. Kurt talks me through the 3...

This episode is a little different as I'm welcoming back Elizabeth Lembke to show. Regular listeners will no Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, a...

Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at ...

'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.' This is how Matt Alder and...

Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of …

The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it? To discuss this …

We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and creat...

More from Jack Copeland Jack gives us his top 3 tips for recruiters. #MarketingRules The Marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ To connect with Jack: https://www.linkedin.com/in/jackacope...

Recruitment websites have been through so many changes over the past 10 years, from a simple jobbboard to a fully connected front window to your business. But it's still possible to get it wrong, so talking James through the ...

Audio Blog In today’s market, finding the best talent for a position is a challenge for employers. The digital revolution has transformed the approach to recruitment, with many employers moving away from traditional job board...

2020 will be remembered for many things...A Pandemic, the US election and now the 20th anniversary of The National Online Recruitment Awards or NORAs. The NORAs have celebrated the best in online recruitment for 2 decades and...

James takes over hosting duties for #WorkingLunch and has a lively discussion with Andrew Wyschna from JXT about how to manage the change to a client led market. #WorkingLunch #MarketingRules Support for this podcast comes fr...

Round up of this month's episodes on The Marketing Rules Podcast Guest co-host this month is Shafiq Mumani #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www....

James takes over hosting duties for #WorkingLunch and has a lively discussion with John JB Russell from Staffing Future about harnessing technology in the recruitment process. #MarketingRules Support for this podcast comes fr...