Employer Branding Episodes

Employee Referral programs don't work, so why should we bother them? Joining me this week to discuss this is Sam Davies, CEO at Realinks Sam talks to James about setting up Realinks as a non-techie, why technology can overcom...

Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present. Joining me this week is Chanta...

Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer. Talking to...

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? ...

Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking...

This is Part 2 of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again The Marketing Rules Podcast is...

This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy. The Marketing Rules Podcast is sponsore...

This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠https://www.rchilli.com/⁠⁠⁠ #MarketingRules #...

Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size. Joining James this week is Sean Allen, co-founder of The Talent Community. Sean discusses the state of the ...

As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acqu...

Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else? Joining me this week is Ashely Cooper, an in-house recruiter ...

It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business d...

Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has bec...

This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'....

Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning". Joining me this week is Ull...

Over the past few years, we have become accustomed to having video calls, but are we dragging our heels in using video in the recruitment process? Joining me this week is Josh Symons, Head of Customer Success at Hinterview. W...

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Se...

Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment M...

It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment should we throw away from the...

With a distributed workforce how has this affected employer branding? Is employer branding even that important compared to team branding? Nate Guggia, employer branding expert joins James to discuss the future of employer bra...