Why Every Business Wants a Community Right Now | Andy Dunne

Community building has become one of the biggest trends in business.

In this clip, James Whitelock explains why so many organisations are trying to build their own communities and why understanding what makes a network successful is more important than ever.

We cover:

• Why community building is becoming a business priority
• The rise of WhatsApp groups and private communities
• Why engagement matters more than audience size
• The challenges businesses face when building communities

The full episode is available to watch on YouTube:
https://youtu.be/MSeP9sHW16g

Subscribe to The Marketing Rules Podcast for more conversations with leaders across recruitment, marketing and business.

#TheMarketingRulesPodcast #CommunityBuilding #RecruitmentLeadership #RecruitmentPodcast #BusinessGrowth