This week's episode is very special to James Whitelock as he has interviews Martin Lindstrom. James has followed Martin and read his books on marketing and branding for many years.
James and Martin discuss the upcoming 20th anniversary of Martin's book 'Brand Sense', and what has changed in the branding landscape in the past 20 years. Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound, and shares with us several amazing stories from his career in branding.
Enjoy!
#MarketingRules
Support for this podcast comes from Staffing Future, for a free review of your current website visit: www.staffingfuture.com/Rules
And Liquid Palladium:
https://liquidpalladium.com/
To connect with Martin:
https://www.linkedin.com/in/lindstromcompany/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
