Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department. So are KPI's dead and should we…
James Whitelock and Kat Allenby are talking you through the key aspects of great recruitment marketing leadership, and how you can become a leader in order to grow your business more effectively. Click the link to find out more about how James and the ThinkinCircles team can help you: https://www.thinkincircles.com/recruitment-marketing-leadership/…
We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert. Mark…
James Whitelock, MD of ThinkinCircles, is discussing how the way we connect and communicate with our clients, candidates and staff will need to adapt to the changing 'world of work'. He is also taking you through some of the recruitment marketing topics likely to be trending over the next few…
This week's episode is very special to James Whitelock as he has interviews Martin Lindstrom. James has followed Martin and read his books on marketing and branding for many years. James and Martin discuss the upcoming 20th anniversary of Martin's book 'Brand Sense', and what has changed in the branding…
Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process? This week, James Whitelock's guest on The MarketingRules Podcast is Darrian Mikell, founder at Qualifi. Darrian talks to James about the innovations in screen technologies, the advantages of a…
The need to find and engage with the right talent at the right time for the right role is the forefront of most recruiters minds right now. Driven by a shortage of candidates and passive candidates only willing to change jobs in the right circumstances. One method to keep you…
Search Engine Optimisation Expertise At Your Fingertips Us marketers love our acronyms. ThinkinCircles recruitment marketing specialists will help you separate PPC from SMO, and decide how to best use SEO best practice to benefit your business. With 40,000 recruitment businesses in the UK it’s hard to stand out online but…
Empowering Clients To Create Their Own Marketing Strategy How do you make the most of your marketing budget? What systems should your company invest in? Where should you start with this year's marketing strategy? How do you set SMART marketing goals that will positively impact the bottom line of your…
Marketing Customer Relationship Management Implementation With ThinkinCircles ThinkinCircles practices what it preaches. We use our own marketing CRM to drive our inbound sales, and marketing campaigns and we think you should too. We think a well designed CRM is important to help your business grow. CRM is essential to every…
Get The Best Return On Your Marketing Investment How do you know if you’re getting strong returns on your marketing investment? We understand that recruitment marketing is too often seen as an expense and not an investment. We're on a mission to help you understand where your marketing budget is…
ThinkinCircles Manages Your Social Media So You Don’t Have to In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion by 2025. Whether Facebook, Instagram, TikTok, or Twitter, ThinkinCircles will advise and actively manage your social media channels to ensure…
Email Marketing Campaigns That Power Your Recruitment Strategy The first piece of email marketing was sent in 1978, and we’ve come a long way since then. Gone are the days of one generic piece of content being sent to thousands of recipients, now clients and candidates expect personalised and highly…
ThinkinCircles Reduces Marketing Pressure Through Marketing Automation Did you know that there are 4.75 billion pieces of content shared by Facebook users daily? With so much content across the internet, the challenge is creating original content that resonates with your audience that will make you stand out from your competitors.…
Video Marketing Strategies Made Easy With ThinkinCircles If you have not considered integrating video into your content marketing plan, ThinkinCircles recommends that you make this one of your marketing priorities. The rise of video as a format has grown as social media has risen in popularity. It’s estimated that the…
ThinkinCircles - Your Outsourced Content Marketing Agency Did you know that there are 4.75 billion pieces of content shared by Facebook users daily? With so much content across the internet, the challenge is creating original content that resonates with your audience that will make you stand apart from your competitors.…
Launching Your Inbound Recruitment Marketing Strategy Launching inbound marketing campaigns doesn’t need to be a daunting task with ThinkinCircles. We understand that every campaign will have many moving parts, but more than that, the success of any inbound marketing campaign is based on the work you put in before you…
Marketing Consultants That Will Help Your Business Make the Right Moves The team at ThinkinCircles has over 10 years of marketing experience. Our team of experts will help you to understand your market, assess your business’ current capabilities, build bespoke strategies and communicate them to your client base. The recruitment…
Understand The Latest Recruitment Marketing Technology ThinkinCircles has always worked with the latest marketing technology (MarTech). The evolution of MarcTech allows us to deliver your recruitment goals and objectives with transparency. The marketing technology landscape is constantly evolving and we have extensive experience of working with our clients to help…
Inbound Marketing Campaigns To Power Your Agency Attraction Strategies Recruitment marketing is not easy. The biggest challenge for many of our clients is attracting new business. ThinkinCircles understands that inbound lead generation is critical to your business’ success, and how tough it is to stand out amongst the 40,000 recruitment…
Onboarding is a hot topic in HR. How we introduce new employees to our company, make them feel part of the team while at the same time informing them how to do their job. This is now crucial in a hybrid working environment, with employees working from home and the…
The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it? To discuss this is Wendy McDougall, founder and chief fish at Firefish Software…
One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting?…
Recruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business. But it's still possible to get it wrong, so talking James through the do's and don'ts of recruitment websites is Jack Copeland, CEO…