People often say LinkedIn is becoming Facebook. But what if LinkedIn hasn't changed... work has? In this clip, Rhona Pierce joins James Whitelock on The Marketing Rules Podcast to explain why the modern workplace looks nothing like it did 20 years ago, and why the way we communicate professionally has…
What should recruitment marketing actually be doing? For many recruitment businesses, marketing has become synonymous with posting on LinkedIn, updating a website or sending the occasional email. But recruitment marketing should be doing far more than creating content. It should be building authority, attracting the right candidates and clients, strengthening…
More impressions don't always mean more business. In this clip, Rhona Pierce joins James Whitelock on The Marketing Rules Podcast to explain why the best content creators focus on conversations, not vanity metrics. We cover: Why impressions aren't the metric that matters The difference between reach and real engagement Why…
In this episode of The Marketing Rules Podcast, James Whitelock is joined by Rhona Pierce to explore why creating more content isn't the same as building more influence. As AI makes it easier than ever to produce posts, articles and videos, authenticity has become one of the most valuable assets…
Recruiters don't just need candidate data. They need the right information, tools and content at every stage of the hiring process. In this clip, Adam Gordon joins James Whitelock on The Marketing Rules Podcast to explain why recruiter enablement is becoming one of the biggest trends in talent acquisition, and…
The most memorable recruitment brands don't just explain what they do. They communicate what they believe. In this RecTalk clip, James Whitelock and Nitin Sharma discuss why genuine conviction is the foundation of strong positioning and lasting authority. When your messaging reflects a clear point of view, your marketing becomes…
Many recruitment businesses believe growth comes from reaching a bigger audience. In this RecTalk clip, James Whitelock and Nitin Sharma explain why the strongest brands focus on becoming known by the right people, not everyone. Owning a conversation within a specific niche builds authority, creates trust and makes future growth…
Recruitment technology is evolving beyond point solutions. In this clip, James Whitelock speaks with Adam Gordon about how recruiter enablement is changing, why workflows matter more than individual tools, and what it means to build an operating system for recruiters. We cover: • Why recruiters need more than an ATS…
The role of recruiters is changing. In this clip, James Whitelock speaks with Adam Gordon about how automation is reshaping talent acquisition, why the traditional 360 recruiter is becoming less common, and where recruiters will create the greatest value in the future. We cover: • Why talent acquisition teams are…
High engagement does not always mean high intent. In this RecTalk clip, James Whitelock and Nitin Sharma discuss why recruitment businesses should look beyond likes, impressions and other vanity metrics when judging whether their content is working. Some of the lowest-performing posts on the surface can generate the most valuable…
Posting content does not automatically make a business authoritative. In this RecTalk clip, James Whitelock explains the difference between simply participating in a conversation and genuinely influencing how the recruitment market thinks. Authority is built when people begin repeating your perspective, referencing your ideas and recommending your business before you…
This week, Adam Gordon joins James Whitelock on The Marketing Rules Podcast to explore how AI is reshaping talent acquisition and why recruiter enablement could become one of the defining trends in the future of recruitment. Drawing on decades of experience across recruitment, recruitment marketing and HR technology, Adam explains…
Premieres Monday 27 July 2026 at 1:00pm UK time. What makes one recruitment brand memorable while another, despite being highly capable, becomes easy to overlook? In this episode of The Marketing Rules LIVE, James Whitelock is joined by Tayla Veenstra, Chris Beechey and Fiona Housiaux from the ThinkinCircles team to…
Some recruitment businesses have far more expertise, insight and conviction than their marketing communicates. In this RecTalk clip, James Whitelock explains why founders often speak passionately and confidently about the problems within their sector, but become far more cautious when communicating publicly. The result is an authority gap. The business…
AI is changing how recruiters write job adverts. But what if it's simply making bad hiring practices faster? In this clip, Theo Smith joins James Whitelock on The Marketing Rules Podcast to explain why recruitment still loses great candidates before they even apply, and why AI alone won't solve exclusionary…
Would you rather be known for everything or trusted for one thing? One of the biggest advantages of strong positioning is that it changes how people perceive your value. Businesses that are known for a specific niche or area of expertise are often able to build greater trust, stronger authority…
The conversation around neurodiversity has never been more important. In this clip, James Whitelock speaks with Theo Smith about why neurodiversity has moved into the mainstream, the role social media has played in raising awareness, and why open conversations are helping create more inclusive workplaces. We cover: • Why awareness…
The way candidates search for jobs is changing. In this clip, James Whitelock speaks with Theo Smith about how AI is transforming the way people discover employers and why businesses need to rethink their employer brand to stay visible to the next generation of talent. We cover: • How candidates…
This week, Theo Smith joins James Whitelock on The Marketing Rules Podcast to challenge one of the biggest assumptions in recruitment: that hiring for "culture fit" leads to better hiring decisions. Drawing on more than 17 years of experience in recruitment, HR technology and neurodiversity, Theo explains how many recruitment…
Whether you're looking to attract more clients, hire exceptional talent or grow your RecTech business, your marketing needs to do more than create visibility. It needs to build authority, trust and measurable results. ThinkinCircles is your fractional marketing department, purpose-built for the recruitment industry. We partner with Recruitment Agencies, Talent…
Many recruitment businesses are active in their marketing, but far fewer are known for something meaningful. In this edition of The Marketing Rules Live, the ThinkinCircles team explores one of the most important strategic questions facing recruitment businesses today: What do you want to be known for? Inspired by the…
Community building has become one of the biggest trends in business. In this clip, James Whitelock explains why so many organisations are trying to build their own communities and why understanding what makes a network successful is more important than ever. We cover: • Why community building is becoming a…
This week, Andy Dunne joins James Whitelock on The Marketing Rules Podcast to challenge one of the biggest misconceptions in business development, networking. In a world obsessed with automation, AI, and scaling outreach, many professionals have forgotten the power of genuine human connection. Andy shares why networking is far from…
Most recruiters think they can function on 4 or 5 hours of sleep. In this clip, Michelle Flynn joins James Whitelock on The Marketing Rules Podcast to explain why sleep quality, routine and recovery directly impact performance in recruitment. We cover: • Why 7–9 hours is the science-backed benchmark •…