This week, Zoe Shackleton joins James Whitelock on The Marketing Rules Podcast. Zoe is the Head of Human Resources and Equality, Diversity, and Inclusion at Huddersfield Town Football Club. With over 20 years of experience in HR across retail, education, and elite sport, she’s built a career championing inclusive cultures…
Welcome to The Marketing Rules Podcast from ThinkinCircles, hosted by James Whitelock, the voice of recruitment marketing. This is where recruitment, marketing, and real conversations meet. Each week, James sits down with leaders, innovators, and changemakers from across the recruitment marketing and RecTech space to uncover what drives growth, creativity,…
🎧 The Marketing Rules Podcast episode with Thomas Vose and James Whitelock is now streaming on YouTube. Thomas shares how HireARA began with a simple idea to solve a real problem in recruitment. What started as a small efficiency project turned into a business helping recruiters save time and elevate…
🎧 The Marketing Rules Podcast episode with Thomas Vose and James Whitelock is now streaming on YouTube. Thomas explains why recruiters must treat every candidate submission as their brand’s product, the packaging, presentation, and positioning that define your value. Watch now: 🔗 https://youtu.be/pQ7Pq_n8a8U #MarketingRulesPodcast #ThinkinCircles #ThomasVose #RecruitmentTech
ThinkinCircles is a Recruitment Marketing agency. We offer Marketing and Employer Branding services for Recruiters, Agencies, direct employers and Rec Tech suppliers in the UK and globally. We act as your in-house marketing team; saving you time, money and resources. Our step-by-step process drives talent attraction, client leads and growth.…
This week, Thomas Vose, Co-founder and CEO of HireAra, joins James Whitelock on The Marketing Rules Podcast. Thomas shares his journey from startup founder to successful acquisition, revealing the lessons, challenges, and pivotal decisions behind building a recruitment tech company that caught the attention of industry leaders. In this episode,…
We’re going live to unpack what real ROI looks like in recruitment technology. This session dives into how recruitment businesses and RecTech suppliers can define, measure, and prove the commercial impact of their tools, turning marketing, data, and adoption into tangible business outcomes. Here’s what we’ll cover: • What ROI…
🎧 2025 has been an incredible year for The Marketing Rules Podcast. From in-depth conversations with industry leaders to stories that shaped the future of recruitment marketing, we’ve explored innovation, community, and everything in between. A huge thank you to every guest who joined James Whitelock, and to all our…
🎧 The Marketing Rules Podcast episode with Rudi Bauer is now streaming on YouTube. In this clip, Rudi Bauer and James Whitelock discuss how companies treated candidates for decades and why the term candidate experience had to be created in the first place. Thankfully, times have changed, and the recruitment…
🎧 The Marketing Rules Podcast episode with Rudi Bauer is now streaming on YouTube. In this clip, Rudi shares why curiosity, lifelong learning, and adaptability are essential for every software developer. He explains how staying curious keeps your skills relevant and your mindset open in a constantly changing industry. Watch…
This week, Rudi Bauer joins James Whitelock on The Marketing Rules Podcast. Rudi has spent his career bridging the worlds of technology, creativity, and community. From starting as a software developer in Scandinavia to leading Europe’s largest developer network as Managing Director of WeAreDevelopers, Rudi’s journey is a masterclass in…
Ready to level up your recruitment marketing in 2026? In this Marketing Rules Live session, the full ThinkinCircles team joins James Whitelock to unpack essential recruitment marketing strategies, common mistakes agencies make, and how to start with content that actually works. Whether you’re a small, medium, or large recruitment agency,…
🎧 The Marketing Rules Podcast episode with James Whitelock and Ross Thompson is now streaming on YouTube This clip explores how businesses are scaling through offshore recruitment in South Africa. Ross shares how hiring experienced, skilled recruiters at a fraction of UK costs is helping companies double and even triple…
This week, Ross Thompson, founder of Infinity Staff Global, joins James Whitelock on The Marketing Rules Podcast. Ross shares how his business expanded from Australia into the UK recruitment market, and why South Africa has become the strategic destination for offshore talent. In this episode, we dive into: • Why…
We’re going live to explore how recruitment agencies can build stronger, smarter marketing foundations for the year ahead. This session dives into what effective recruitment marketing really looks like, from brand visibility and consistency to how marketing and sales work best together. Here’s what we’ll cover: - Why marketing is…
🎧 The Marketing Rules Podcast episode with Benn Klewpatinond and James Whitelock is now streaming on YouTube This clip dives into the story behind Benn’s FloatRower invention and how a simple idea evolved into a product used by people every day. A brilliant insight into the power of creativity, design,…
🎧 The Marketing Rules Podcast episode with Benn Klewpatinond is now streaming on YouTube This clip explores how true innovation begins with people and purpose. Benn shares his approach to designing for inclusivity, understanding individual needs, and creating solutions that serve everyone. Watch now on YouTube 👇 https://youtu.be/dL450UgL5qw Supported by…
🎧 The Marketing Rules Podcast episode with Howard Flint is now streaming on YouTube This clip dives into what it really takes to scale a recruitment or HR tech business. From founder-led growth to building professional, scalable teams, James and Howard unpack how to industrialise sales and drive sustainable expansion.…
On YouTube NOW 🎧 Howard Flint joins James Whitelock to tackle one of recruitment’s biggest challenges, getting marketing and sales to work together. Watch now 👇 https://youtu.be/lHm7PgyAHsY Supported by RChilli #MarketingRulesPodcast #ThinkinCircles #Recruitment
This week, Benn Klewpatinond, designer, engineer, and inventor, joins James Whitelock on The Marketing Rules Podcast. Benn is the founder of INOND and the creator of the FloatRower, a revolutionary reimagining of the rowing machine. His work blurs the line between technology and humanity, showing how innovation begins with empathy…
his week, Howard Flint, strategist and business leader, joins James Whitelock on The Marketing Rules Podcast. With over 25 years of experience helping HR and recruitment technology businesses scale and realise their full potential, Howard shares his perspective on what it really takes to grow from startup to scale-up. In…
On YouTube NOW! Everyone’s talking about skills-based hiring, but few know how to make it work. Hear Steve Lewis share why it’s still one of the toughest conversations in recruitment. Watch now: https://youtu.be/T3_chQBnoPw #SteveLewis #HireGuide #Recruitment #HRTech #SkillsBasedHiring #TheMarketingRulesPodcast #Shorts Supported by RChilli
On YouTube NOW! Discover why structured, skills-based interviews lead to fairer, higher-performing hires. McKinsey found this approach delivers 3 to 5x better on-the-job performance. Watch now: https://youtu.be/T3_chQBnoPw #SteveLewis #HireGuide #Recruitment #HRTech #TheMarketingRulesPodcast #shorts Supported by RChilli
This week, Steve Lewis, Managing Director at HireGuide, joins James Whitelock on The Marketing Rules Podcast. Steve has spent his career at the heart of recruitment technology, from being one of the first employees at TotalJobs, to leading search staffing and RPO at LinkedIn, and now pioneering innovation in interview…