Being busy with marketing doesn't necessarily mean your marketing is working. In this clip from The Marketing Rules Live, we explore why businesses need to stop measuring success by how much marketing they're doing and start focusing on the results those activities actually deliver. From website conversion rates and inbound…
Are recruiters working harder than ever without getting their time back? In this preview of The Marketing Rules Podcast, Tayla Veenstra introduces her conversation with Sarah Higgs, Founder of Recruitment Angel, about burnout, virtual assistants, relationship-led business development and building a more sustainable recruitment business. They also explore Sarah's journey…
Is your recruitment marketing budget actually supporting your business goals? Whether you're expanding into a new region, entering a new sector or focusing on increasing placements, your marketing investment should reflect what your recruitment business is trying to achieve. In this clip from The Marketing Rules Live, we discuss why…
Sometimes the push you never wanted becomes the reason you finally take a chance on yourself. In this clip from The Marketing Rules Podcast, Sarah Higgs, Founder of Recruitment Angel, shares how being made redundant gave her the push she needed to start her own business. Despite years of experience…
Running a recruitment business means juggling far more than just candidates and clients. In this clip from The Marketing Rules Podcast, Tayla Veenstra and Sarah Higgs, Founder of Recruitment Angel, discuss why switching off has become so difficult for recruitment founders. From managing inboxes and speaking to clients to building…
Working longer hours doesn't always mean getting more done. In fact, it could be making you less productive. In this clip from The Marketing Rules Podcast, Sarah Higgs, Founder of Recruitment Angel, joins Tayla Veenstra to discuss why trying to do everything yourself can lead to burnout, declining productivity and…
Burnout doesn't always happen because you're doing too much. Sometimes it's because you feel like you have to do everything yourself. In this clip from The Marketing Rules Podcast, Sarah Higgs, Founder of Recruitment Angel, joins Tayla Veenstra to discuss why recruiters and business owners need to get better at…
Why should recruitment businesses invest in brand building before focusing on lead generation? Building a recognisable, trustworthy brand takes time, but that investment can make future lead generation much more effective. In this clip from The Marketing Rules Live, we discuss why relationship building, community creation and brand trust should…
This week, we're exploring why working harder isn't always the answer for recruiters and recruitment business owners, and how protecting your time could be the key to building a more successful and sustainable business. In this episode of The Marketing Rules Podcast, Tayla Veenstra takes over hosting duties and is…
Is investing your entire recruitment marketing budget into one channel really a strategy? Whether it's SEO, paid advertising or video marketing, putting all your resources into one activity can limit your opportunities for growth. In this clip from The Marketing Rules Live, we discuss why recruitment businesses should avoid putting…
How do you know if your recruitment marketing budget is actually delivering results? Measuring the success of recruitment marketing isn't always straightforward. While some metrics are easy to track, others require a broader view of how marketing contributes to business growth. In this clip from The Marketing Rules Live, the…
Recruiters don't just need candidate data. They need the right information, tools and content at every stage of the hiring process. In this clip, Adam Gordon joins James Whitelock on The Marketing Rules Podcast to explain why recruiter enablement is becoming one of the biggest trends in talent acquisition, and…
As recruitment businesses begin planning for 2027, now is the perfect time to ask a simple question: Is your marketing budget actually being invested in the right places? Too often, recruitment businesses either underinvest in marketing, spread their budget too thinly, or struggle to measure whether their investment is delivering…
Will AI replace recruiters? In this clip, Mohammad Mehrabani explains why his team chose to understand recruiters before building AI, why empathy matters when creating technology, and why he believes recruiters will continue to play a vital role in the future of hiring. 🎥 Watch the full episode here: https://youtu.be/Lt7dMtb6kLk…
Every successful business starts with a reason. In this clip, Mohammad Mehrabani shares what inspired him to leave corporate life, build EV Passport, scale it to 5,000 charging stations across the US, and become part of a $200 million acquisition. 🎥 Watch the full episode here: https://youtu.be/Lt7dMtb6kLk #MarketingRules #Entrepreneurship #Leadership…
Success isn't always measured by how much money you make. In this clip, Mohammad Mehrabani explains why purpose mattered more than profit, how his journey as an immigrant shaped his perspective, and why he chose to build in recruitment and AI by first understanding recruiters rather than trying to replace…
Recruitment technology is evolving faster than ever, but does the industry really need more tools? In this episode of The Marketing Rules Podcast, James Whitelock is joined by Mohammad Mehrabani, Co-Founder of Tavi, to explore why the future of recruitment isn't about adding more technology, but making technology work better…
AI can help you create content. But it shouldn't replace your thinking. In this clip, Rhona Pierce joins James Whitelock on The Marketing Rules Podcast to explain why AI works best as a thought partner, and why your unique voice is still your biggest competitive advantage. We cover: • How…
People often say LinkedIn is becoming Facebook. But what if LinkedIn hasn't changed... work has? In this clip, Rhona Pierce joins James Whitelock on The Marketing Rules Podcast to explain why the modern workplace looks nothing like it did 20 years ago, and why the way we communicate professionally has…
What should recruitment marketing actually be doing? For many recruitment businesses, marketing has become synonymous with posting on LinkedIn, updating a website or sending the occasional email. But recruitment marketing should be doing far more than creating content. It should be building authority, attracting the right candidates and clients, strengthening…
More impressions don't always mean more business. In this clip, Rhona Pierce joins James Whitelock on The Marketing Rules Podcast to explain why the best content creators focus on conversations, not vanity metrics. We cover: Why impressions aren't the metric that matters The difference between reach and real engagement Why…
In this episode of The Marketing Rules Podcast, James Whitelock is joined by Rhona Pierce to explore why creating more content isn't the same as building more influence. As AI makes it easier than ever to produce posts, articles and videos, authenticity has become one of the most valuable assets…
Recruiters don't just need candidate data. They need the right information, tools and content at every stage of the hiring process. In this clip, Adam Gordon joins James Whitelock on The Marketing Rules Podcast to explain why recruiter enablement is becoming one of the biggest trends in talent acquisition, and…
The most memorable recruitment brands don't just explain what they do. They communicate what they believe. In this RecTalk clip, James Whitelock and Nitin Sharma discuss why genuine conviction is the foundation of strong positioning and lasting authority. When your messaging reflects a clear point of view, your marketing becomes…