Employer branding is not a campaign. It is how your recruitment business shows up every day. In this live session of The Marketing Rules Live, Kat Allenby, Richard Blamire, Fiona Housiaux and Tayla Veenstra from ThinkinCircles explore how recruitment agencies can build employer brands that attract the right consultants, strengthen…
Recruitment marketing is not about “doing more.” It is about doing the right things, strategically. ThinkinCircles is a specialist Recruitment Marketing agency helping recruiters, agencies, in-house talent teams and RecTech suppliers build brands that attract talent, generate client leads and drive sustainable growth. We act as your in-house marketing team…
This week, Joel Lalgee joins James Whitelock on The Marketing Rules Podcast to break down the strategy behind The Realest Recruiter and how authenticity became a commercial advantage. In this clip, Joel explains why personal branding is not about copying influencer formats or chasing trends. It is about having a…
This week, Joel Lalgee joins James Whitelock on The Marketing Rules Podcast to discuss how AI agents are reshaping modern recruitment and why automation is not the competitive advantage many recruiters think it is. AI makes it easier than ever to personalise outreach, generate email sequences and scale communication. But…
This week, Joel Lalgee, widely known as The Realest Recruiter, joins James Whitelock on The Marketing Rules Podcast to explore the real truth about recruitment content, personal branding and the future of business development in an AI-driven market. Joel shares how he went from agency recruiter to building one of…
Doing more marketing does not mean doing better marketing. Without a clear strategy, content quickly becomes noise. If you do not know who you are targeting, where they spend their time, and which formats actually work for your audience, you are not building momentum, you are guessing. Start with the…
AI has transformed how recruitment consultants create content. Posting is faster. Publishing is easier. Volume is higher than ever. But speed does not equal strategy. And automation does not replace judgement. In this session, we’ll explore why human creative direction still defines strong recruitment brands, and how agencies can use…
🎧 The Marketing Rules Podcast episode with Manan Shah and James Whitelock is now streaming on YouTube. Manan explains why AI shouldn’t replace people, but empower them. The smartest recruiters use AI to free up time, focus on real conversations, and increase velocity, not just cut costs. Watch now: https://youtu.be/zWfJTQh14Is…
🎧 The Marketing Rules Podcast episode with Manan Shah and James Whitelock is now streaming on YouTube. Manan shares one of the funniest trends in recruitment right now. AI tools helping candidates tailor their CVs to beat AI job matchers. A glimpse into how automation is reshaping hiring in real…
This week, Manan Shah, Co-Founder and CEO of Recruiterflow, joins James Whitelock on The Marketing Rules Podcast. They unpack how AI, automation, and data are reshaping recruitment, and what metrics truly drive sustainable growth. From velocity and productivity to leadership and scaling, this episode dives into how the smartest agencies…
🎧 The Marketing Rules Podcast episode with Zoe Shackleton and James Whitelock is now streaming on YouTube. Zoe shares how Huddersfield Town became the first organisation to be accredited as both a Menopause Friendly and Menstruation Friendly Employer, and what it means to create a genuinely inclusive workplace. Watch now:…
🎧 The Marketing Rules Podcast episode with Zoe Shackleton and James Whitelock is now streaming on YouTube. In this clip, Zoe explains why football clubs rarely struggle to attract candidates and how brand power drives applications in sports recruitment. Watch now: https://youtu.be/H6tMDOsz3Fs #TheMarketingRulesPodcast #ThinkinCircles #RecTech
This week, Zoe Shackleton joins James Whitelock on The Marketing Rules Podcast. Zoe is the Head of Human Resources and Equality, Diversity, and Inclusion at Huddersfield Town Football Club. With over 20 years of experience in HR across retail, education, and elite sport, she’s built a career championing inclusive cultures…
Welcome to The Marketing Rules Podcast from ThinkinCircles, hosted by James Whitelock, the voice of recruitment marketing. This is where recruitment, marketing, and real conversations meet. Each week, James sits down with leaders, innovators, and changemakers from across the recruitment marketing and RecTech space to uncover what drives growth, creativity,…
🎧 The Marketing Rules Podcast episode with Thomas Vose and James Whitelock is now streaming on YouTube. Thomas shares how HireARA began with a simple idea to solve a real problem in recruitment. What started as a small efficiency project turned into a business helping recruiters save time and elevate…
🎧 The Marketing Rules Podcast episode with Thomas Vose and James Whitelock is now streaming on YouTube. Thomas explains why recruiters must treat every candidate submission as their brand’s product, the packaging, presentation, and positioning that define your value. Watch now: 🔗 https://youtu.be/pQ7Pq_n8a8U #MarketingRulesPodcast #ThinkinCircles #ThomasVose #RecruitmentTech
ThinkinCircles is a Recruitment Marketing agency. We offer Marketing and Employer Branding services for Recruiters, Agencies, direct employers and Rec Tech suppliers in the UK and globally. We act as your in-house marketing team; saving you time, money and resources. Our step-by-step process drives talent attraction, client leads and growth.…
This week, Thomas Vose, Co-founder and CEO of HireAra, joins James Whitelock on The Marketing Rules Podcast. Thomas shares his journey from startup founder to successful acquisition, revealing the lessons, challenges, and pivotal decisions behind building a recruitment tech company that caught the attention of industry leaders. In this episode,…
We’re going live to unpack what real ROI looks like in recruitment technology. This session dives into how recruitment businesses and RecTech suppliers can define, measure, and prove the commercial impact of their tools, turning marketing, data, and adoption into tangible business outcomes. Here’s what we’ll cover: • What ROI…
🎧 2025 has been an incredible year for The Marketing Rules Podcast. From in-depth conversations with industry leaders to stories that shaped the future of recruitment marketing, we’ve explored innovation, community, and everything in between. A huge thank you to every guest who joined James Whitelock, and to all our…
🎧 The Marketing Rules Podcast episode with Rudi Bauer is now streaming on YouTube. In this clip, Rudi Bauer and James Whitelock discuss how companies treated candidates for decades and why the term candidate experience had to be created in the first place. Thankfully, times have changed, and the recruitment…
🎧 The Marketing Rules Podcast episode with Rudi Bauer is now streaming on YouTube. In this clip, Rudi shares why curiosity, lifelong learning, and adaptability are essential for every software developer. He explains how staying curious keeps your skills relevant and your mindset open in a constantly changing industry. Watch…
This week, Rudi Bauer joins James Whitelock on The Marketing Rules Podcast. Rudi has spent his career bridging the worlds of technology, creativity, and community. From starting as a software developer in Scandinavia to leading Europe’s largest developer network as Managing Director of WeAreDevelopers, Rudi’s journey is a masterclass in…
Ready to level up your recruitment marketing in 2026? In this Marketing Rules Live session, the full ThinkinCircles team joins James Whitelock to unpack essential recruitment marketing strategies, common mistakes agencies make, and how to start with content that actually works. Whether you’re a small, medium, or large recruitment agency,…