🎙We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used in volume marketing to increasing talent engagement, but do we need to stop a think if we are using #AI responsibly? Bob Pulver, Founder of Cognitive Path, LLC. Bob, discusses how we should…
We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used in volume marketing to increasing talent engagement, but do we need to stop a think if we are using #AI responsibly? Bob Pulver, Founder of Cognitive Path, LLC. Bob, discusses how we should…
As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum. David talks to me about his unusual journey into talent…
Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at Boast. Lloyed talks me through how he built a community…
Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their…
RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? James Whitelock interviews RecFest head honcho, Jamie Leonard. They discuss the origins of RecFest,…
🎙Matt Comber (CEO at Sourceflow) talks us through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing, and the knock-on effects on his own business, in our latest podcast episode. Watch the full episode on YouTube! #ThinkinCircles #RecruitmentMarketing #recruitment #AIinMarketing
We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining James Whitelock this week is Matt Comber, CEO at Sourceflow. In this episode, he talks through what he thinks is…
🎙 The Marketing Rules Podcast, “The voice of Recruitment Marketing” 🗣 One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start? At the start of…
AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect recruitment marketing? Joining me this week is Stanislaw Wasowicz, previously…
Toby takes me through why he started the Talent Intelligence Collective, what members get from the community, and what he has learnt.
🎙The Marketing Rules Podcast, “The voice of Recruitment Marketing” 🗣 Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success. Toby Culsaw (Global Head of Talent Intelligence for Worldwide Amazon Stores) has created the…
🎙 The Marketing Rules Podcast, “The voice of Recruitment Marketing” 🗣 Does DE&I mean different things to different people and can your approach to DE&I be used commercially? Jo Major (Founder of Diversity in Recruitment) is on the podcast this week discussing what recruiters really think DE&I is, how to…
🎙The Marketing Rules Podcast, “The voice of Recruitment Marketing” 🗣 Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in, first out mentality. Ben Socken, Founder and MD at West Peak, is on the podcast this week. Ben discusses…
🎙The Marketing Rules Podcast, “The voice of Recruitment Marketing” 🗣 Do you believe in luck or do you make your own luck as a recruiter? And, what's a job title? Are you a recruiter, a talent acquisition specialist or something else? Ashely Cooper, an in-house recruiter and employer branding specialist,…
🎙 @chad_sowash discusses the pros and cons of expecting recruiters to be more like marketers and what we should expect in reality. Watch the full video episode on YouTube or listen to the full podcast episode on Spotify! #ThinkinCircles #MarketingRules #TheVoiceOfRecruitmentMarketing #recruitmentmarketing #recruitmentpodcast #marketingpodcast #podcastclip #podcastrailer #leadermindset #businessinsides
🎙 Steve Sallis talks to James Whitelock about how businesses can build high performing teams, what methodology to use, and what are the qualities needed a team leade. Watch the full episode on YouTube or listen to the full episode on Spotify! #ThinkinCircles #MarketingRules #recruitmentmarketing #recruitmentpodcast #marketingpodcast #podcastclip #podcastrailer #selfawarenessmindset…
Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive mindset coach. They discuss how businesses can build high-performing teams, what methodology to use,…
🎙The Marketing Rules Podcast, “The voice of Recruitment Marketing” 🗣 Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation. Chad Sowash (podcaster, business owner and talent acquisition consultant) discusses the…
🎙 Ben Lund talks about how small businesses can get started with search engine optimisation (SEO), the mistakes to avoid and how it can work with your other marketing activities. Watch the full episode on YouTube or listen to the full episode on Spotify! #ThinkinCircles #MarketingRules #recruitmentmarketing #recruitmentpodcast #marketingpodcast #seooptimisation…
Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This week's guest is Ben Lund founder of rise marketing. Ben…
🎙 Serge Boudreau talks to James Whitelock about the difference in strategies, tactics, methodology, and tech in recruitment marketing in North America and Europe. Watch the full episode on YouTube or listen to the full episode on Spotify! #ThinkinCircles #MarketingRules #recruitmentmarketing #recruitmentpodcast #marketingpodcast #podcasttrailer #recruitmentmarketingtips 
🎙 Bobby Banerjee talks to James Whitelock about how to make sure your new recruitment business is on the right track from the start. Watch the full episode on YouTube or listen to the full episode on Spotify! #ThinkinCircles #MarketingRules #recruitmentmarketing #recruitmentpodcast #marketingpodcast #podcasttrailer #marketingadviceforsmallbusinesses
🎙 The Marketing Rules Podcast: “The voice of Recruitment Marketing” 🗣 It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining James Whitelock this week is Serge Boudreau, Vice President of Business Development at…