Technology Episodes
How to make your workforce more diverse with Dan Cohen
The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his back...
Early careers jobseekers and the relationship to jobboards with Steve…
Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven dis...
The Marketing Rules Pubcast
This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the …
The power of AI in Recruitment Marketing with Matt Comber
We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks …
Live from TATech Europe
This is a special episode, recorded live from TATech Europe on 5th December 2023 in London. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme https://tatech.org/ ...
SEO for small businesses with Ben Lund
Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This …
Recruitment marketing: North America x Europe with Serge Boudreau
It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business d...
Translate your way to better marketing with Evan Kramer
For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James this week is Evan Kramer, founder of Motion Point. Evan discusses the...
Employer branding with James Ellis
Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has …
SYSTEMology with David Jenyns
We have a way of working which might describe a system, but should we and how could we roll this out across our entire business? Joining me this week is David Jenyns, the author of Systemology. David talks me through …
Data driven marketing with Shazamme
How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining …
Beyond big data with Peter Shafer
In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data …
Marketing strategies and influencers with Kurt Uhlir
Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy. This week's guest is Kurt Uhlir marketing consultant and business owner. Kurt talks me through the 3...
Halloween Special with Elizabeth Lembke
This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'....
Picking the right recruitment database with Rob Green
One of the biggest projects a recruitment agency can take on is changing database providers, bringing with it the possibility of downtime, delivery issues and training. Joining me this week is Rob Green, Founder & Director at...