Business Episodes

Oct. 3, 2022

Defining your brand position with Ulli Applebaum

Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning". Joining me this week is Ull...

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Aug. 2, 2022

How can insights support your marketing with Darshan Mehta

Being a customer-centric business and improving the customer experience is now more important than ever. So does this mean your Marketing strategy constantly needs to change to keep pace? And if so, how does your business ada...

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July 25, 2022

The Power of RPO with Shannon Russo

Recruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics. So what does RPO mean in 2022? Joining me this week is Shannon Russo ...

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June 20, 2022

Candidate Attraction and Automation with Brad DiPaolo

Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at ...

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June 13, 2022

The Importance of Personal Branding with Jason Frazell

In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline. Talking me through everything we need to know...

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May 31, 2022

The Future of Recruitment with William Tincup

We don't have a crystal ball to predict the future but we can make some educated guesses. The recruitment industry is no different and is a good barometer for global, regional and local economic trends. Joining James to discu...

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May 26, 2022

You Need A Social Media Strategy

Why does my business need a social media strategy to grow? Julia Fras answers your questions about social media strategies and gives you practical advice on how to start creating yours. Narrated by Julia Fras. Written by Juli...

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May 9, 2022

Digital Talent with Matt Alder and Mervyn Dinnen

'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.' This is how Matt Alder and...

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May 3, 2022

Matt Sigelman returns to discuss workplace mobility, global Talent sh…

Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute. Matt also shares the results of some of the …

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April 28, 2022

10 Years Of Recruitment Marketing

What does it take to build a successful recruitment marketing business? James Whitelock, ThinkinCircles' MD, recalls his journey in establishing ThinkinCircles as an industry leader in recruitment marketing, in this week's au...

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April 11, 2022

Is marketing hard to measure with Glenn Southam

Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of …

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March 14, 2022

How to deploy marketing automation with Mark Colgan

We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this wee...

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March 7, 2022

The women of fintech with Nadia Edwards-Dashti

The traditional view of technology roles is that they are only appealing to and filled by men, but this week's guest is shining a spotlight on the women making waves in technology. Nadia Edwards-Dashti is the Chief Customer O...

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Feb. 28, 2022

Extra Marcus Davies Bateman

More from Marcus Davies Bateman Marcus gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules ...

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Feb. 7, 2022

A return to Brand Sense with Martin Lindstrom

This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Se...

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