Business Episodes
How to Build a Community to Grow Your Business with Lloyed Lobo
Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at...
Early careers jobseekers and the relationship to jobboards with Steve…
Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven dis...
A Brief History of RecFest with Jamie Leonard
RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I...
The Marketing Rules Pubcast
This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the …
Talent Intelligence with Toby Culsaw
Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success. Joining me this week is Toby Culsaw Global Head of Ta...
Why you should invest in L&D with Ben Stocken
Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discuss...
High performing teams with Steve Sallis
Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive minds...
Recruitment marketing: North America x Europe with Serge Boudreau
It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business d...
Making memorable messages with Arel Moodie
For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark? Joining James this …
B2B marketing with Sean Campbell
B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from...
Disability over adversity with Samantha Renke
The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist.Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process...
Inclusive recruitment with Emma Freivogel
Being an inclusive recruiter is easy to say but much harder to prove. It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit. Emma has made it her mission to get disadvantaged jobseekers back i...
SYSTEMology with David Jenyns
We have a way of working which might describe a system, but should we and how could we roll this out across our entire business? Joining me this week is David Jenyns, the author of Systemology. David talks me through …
Data driven marketing with Shazamme
How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining …
Beyond big data with Peter Shafer
In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data …