Business Episodes

June 23, 2025

The Evolution of Recruitment Tech with Rob Green

In this episode, James is joined once again by Rob Green, Founder and CEO of RecTech. Making him one of the rare few returning guests. We dig into the evolution of the recruitment Tech industry the global impact of AI and how...

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June 11, 2025

Train to be the best with Kate O’Neill

In this episode, James is joined by the always inspiring Kate O’Neill – recruitment coach, trainer, and now founder of a brand-new rec-to-rec agency focused on rookie talent. Kate shares her journey from falling into recruitm...

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March 4, 2025

How to foster innovation with Chantal-Lawren Welch

Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present. Joining me this week is Chanta...

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Dec. 16, 2024

A storytelling mindset with Neil Mullarkey

The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coach Neil discusses...

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Dec. 2, 2024

Building a Talent Acquisition Community and Movember with Edan Haddock

We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals? Joining me ...

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Oct. 7, 2024

What does an Ops Director do with Si Bor

As marketers in an SME or larger business, we will probably have dealings with the head of operations, but what exactly do they do? Joining me this week is Si Bor, Founder at Embedded Ops.Si talks me through his years of expe...

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Sept. 9, 2024

AI and the Future of WordPress with Peter Guirguis

AI has touch points with lots of our marketing activity but how could it support the way we build, design and interact with websites? Talking to me this week is Peter Guirguis, CEO at SwiftPress Support. Peter discusses how h...

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May 28, 2024

Managing remote marketing teams with Laura Brown

Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal. Laura discusses managing remo...

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April 22, 2024

How to make your workforce more diverse with Dan Cohen

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his back...

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April 2, 2024

How to Build a Community to Grow Your Business with Lloyed Lobo

Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at...

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March 18, 2024

Early careers jobseekers and the relationship to jobboards with Steve…

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven dis...

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March 4, 2024

A Brief History of RecFest with Jamie Leonard

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I...

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Feb. 5, 2024

The Marketing Rules Pubcast

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the good, ...

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Nov. 13, 2023

Talent Intelligence with Toby Culsaw

Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success. Joining me this week is Toby Culsaw Global Head of Ta...

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Oct. 9, 2023

Why you should invest in L&D with Ben Stocken

Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discuss...

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Sept. 12, 2023

High performing teams with Steve Sallis

Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive minds...

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July 31, 2023

Recruitment marketing: North America x Europe with Serge Boudreau

It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business d...

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June 12, 2023

Making memorable messages with Arel Moodie

For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark? Joining James this week is Arel Moodie, Ent...

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May 1, 2023

B2B marketing with Sean Campbell

B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from...

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April 5, 2023

Disability over adversity with Samantha Renke

The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist.Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process...

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March 13, 2023

Inclusive recruitment with Emma Freivogel

Being an inclusive recruiter is easy to say but much harder to prove. It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit. Emma has made it her mission to get disadvantaged jobseekers back i...

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Jan. 23, 2023

SYSTEMology with David Jenyns

We have a way of working which might describe a system, but should we and how could we roll this out across our entire business? Joining me this week is David Jenyns, the author of Systemology. David talks me through how to b...

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Dec. 19, 2022

Data driven marketing with Shazamme

How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining me this week are ...

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Nov. 21, 2022

Beyond big data with Peter Shafer

In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data crun...

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