Recruitment Episodes

A tech founder's journey into using AI with Mark Chaffey
April 14, 2025

A tech founder's journey into using AI with Mark Chaffey

A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey? Joining me this week is Mark Chaffey, CEO at Hac...

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The real reason you need a referral program with Sam Davies
March 24, 2025

The real reason you need a referral program with Sam Davies

Employee Referral programs don't work, so why should we bother them? Joining me this week to discuss this is Sam Davies, CEO at Realinks Sam talks to James about setting up Realinks as a non-techie, why technology can overcom...

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Recruiters get marketing confused with fluff with Alexandra Chirica
Feb. 17, 2025

Recruiters get marketing confused with fluff with Alexandra Chirica

Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity. Joining me this week is Alexandra Chirica, founder of Recfindr. ...

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How to unbias the interview process with Michael Blakley
Jan. 20, 2025

How to unbias the interview process with Michael Blakley

Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer. Talking to...

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Recruitment marketing versus employer branding with Sam Berthoud
Jan. 8, 2025

Recruitment marketing versus employer branding with Sam Berthoud

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? ...

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Building a Talent Acquisition Community and Movember with Edan Haddock
Dec. 2, 2024

Building a Talent Acquisition Community and Movember with Edan Haddock

We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals? Joining me ...

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How recruiter enablement and recruitment marketing can work together with Sean Galligan
Nov. 11, 2024

How recruiter enablement and recruitment marketing can work together …

Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking...

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Understanding your strengths with Zoe Clayton-White
Nov. 4, 2024

Understanding your strengths with Zoe Clayton-White

Doing any kind of assessment or test can be daunting, but identifying your professional strengths and weaknesses can be even worse. Taking James through his strengths and weaknesses is Zoe Clayton-White development coach and ...

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Live from Job Boards Connect London 2024
Oct. 17, 2024

Live from Job Boards Connect London 2024

In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOf...

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What does an Ops Director do with Si Bor
Oct. 7, 2024

What does an Ops Director do with Si Bor

As marketers in an SME or larger business, we will probably have dealings with the head of operations, but what exactly do they do? Joining me this week is Si Bor, Founder at Embedded Ops.Si talks me through his years of expe...

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Talent Acquisition and AI with Bill Boorman
Aug. 19, 2024

Talent Acquisition and AI with Bill Boorman

What will the effect of AI be on talent acquisition and talent acquisition teams and is it the next shift in recruitment? Joining me this week is the ubiquitous Bill Boorman, founder of the Tru conferences and advisor to many...

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Live from RecFest UK 2024 - Part 2
Aug. 12, 2024

Live from RecFest UK 2024 - Part 2

This is Part 2 of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again The Marketing Rules Podcast is...

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Live from RecFest UK 2024 - Part 1
Aug. 5, 2024

Live from RecFest UK 2024 - Part 1

This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy. The Marketing Rules Podcast is sponsore...

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Live from IHR Employer Branding Conference 2024
July 10, 2024

Live from IHR Employer Branding Conference 2024

This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠https://www.rchilli.com/⁠⁠⁠ #MarketingRules #...

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The State of the Talent Acquisition market with Sean Allen
June 24, 2024

The State of the Talent Acquisition market with Sean Allen

Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size. Joining James this week is Sean Allen, co-founder of The Talent Community. Sean discusses the state of the ...

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Skills based assessments with Stephane Rivard
June 10, 2024

Skills based assessments with Stephane Rivard

Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other? Discussing this with me is Stephane Rivard, CEO at HiringBranch Stephane takes me through the differences betw...

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Managing remote marketing teams with Laura Brown
May 28, 2024

Managing remote marketing teams with Laura Brown

Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal. Laura discusses managing remo...

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Using AI responsibly with Bob Pulver
May 13, 2024

Using AI responsibly with Bob Pulver

We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly? Joining me this week i...

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How to make your workforce more diverse with Dan Cohen
April 22, 2024

How to make your workforce more diverse with Dan Cohen

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his back...

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When marketing and talent attraction collide with David Nottage
April 8, 2024

When marketing and talent attraction collide with David Nottage

As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acqu...

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Early careers jobseekers and the relationship to jobboards with Steven Rotherberg
March 18, 2024

Early careers jobseekers and the relationship to jobboards with Steve…

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven dis...

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A Brief History of RecFest with Jamie Leonard
March 4, 2024

A Brief History of RecFest with Jamie Leonard

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I...

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The Marketing Rules Pubcast
Feb. 5, 2024

The Marketing Rules Pubcast

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the good, ...

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The power of AI in Recruitment Marketing with Matt Comber
Jan. 29, 2024

The power of AI in Recruitment Marketing with Matt Comber

We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks me t...

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