High engagement does not always mean high intent.
In this RecTalk clip, James Whitelock and Nitin Sharma discuss why recruitment businesses should look beyond likes, impressions and other vanity metrics when judging whether their content is working.
Some of the lowest-performing posts on the surface can generate the most valuable actions, including profile visits, direct conversations and interest from the right buyers.
The goal is not to become an influencer or reach everyone. It is to become known by the people who matter, communicate a clear point of view and create content that moves the right audience closer to a conversation.
Watch the full RecTalk episode with James Whitelock and Nitin Sharma: https://www.youtube.com/watch?v=EYrC6xcHjGk
Download Own The Conversation: https://thinkincircles.com/
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