Episodes

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his back...

As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acqu...

Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at...

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven dis...

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I...

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the …

We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks …

One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start? Discussing this with me is …

This is a special episode, recorded live from TATech Europe on 5th December 2023 in London. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme ⁠⁠https://tatech.org/⁠⁠ ⁠⁠⁠⁠⁠...

AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect …

Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success. Joining me this week is Toby Culsaw Global Head of Ta...

Does DE&I mean different things to different people and can your approach to DE&I be used commercially? Joining me this week is Jo Major, Founder of Diversity in Recruitment. Jo Talks to me about what recruiters really think ...

Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discuss...

Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else? Joining me this week is Ashely Cooper, an in-house …

Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive minds...

Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation. Joining me this week is Chad Sowash, podcaster...

Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This …

It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business d...

Setting up your new recruitment agency is one of the most exciting and terrifying times of running a business, but what can you do to get it right from the start? Joining James this week is Bobby Banerjee, Director Of …

For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James this week is Evan Kramer, founder of Motion Point. Evan discusses the...

For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark? Joining James this …

Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discuss...

B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from...

The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist.Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process...