Marketing Episodes
Sales and Marketing or Sales & Marketing with Mike Ames
Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discuss...
B2B marketing with Sean Campbell
B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from...
Inclusive recruitment with Emma Freivogel
Being an inclusive recruiter is easy to say but much harder to prove. It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit. Emma has made it her mission to get disadvantaged jobseekers back i...
Employer branding with James Ellis
Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has …
Data driven marketing with Shazamme
How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining …
Beyond big data with Peter Shafer
In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data …
Marketing strategies and influencers with Kurt Uhlir
Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy. This week's guest is Kurt Uhlir marketing consultant and business owner. Kurt talks me through the 3...
Halloween Special with Elizabeth Lembke
This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'....
Defining your brand position with Ulli Applebaum
Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning". Joining me this week is Ull...
The challenges of rebranding with Jim Heininger
The term rebranding can mean different things to different people but a sense of excitement and dread usually accompanies it. The excitement we marketers get when finally able to refocus the position of a company at the right...
How can insights support your marketing with Darshan Mehta
Being a customer-centric business and improving the customer experience is now more important than ever. So does this mean your Marketing strategy constantly needs to change to keep pace? And if so, how does your business ada...
The Power of RPO with Shannon Russo
Recruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics. So what does RPO mean in 2022? Joining me this week is Shannon Russo ...
The Future of Video in Recruitment with Josh Symons
Over the past few years, we have become accustomed to having video calls, but are we dragging our heels in using video in the recruitment process? Joining me this week is Josh Symons, Head of Customer Success at Hinterview. W...
6 Calls To Action You Should Be Using
Should I still be using calls to action to encourage engagement? Julia Fras answers this questions and gives you 6 ways to use them with examples that you can start adding to your posts today to increase engagement. Narrated ...
Candidate Attraction and Automation with Brad DiPaolo
Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at ...