Employer branding is not a campaign. It is how your recruitment business shows up every day.

In this live session of The Marketing Rules Live, Kat Allenby, Richard Blamire, Fiona Housiaux and Tayla Veenstra from ThinkinCircles explore how recruitment agencies can build employer brands that attract the right consultants, strengthen culture and support long term growth.

We will discuss:

• What employer branding truly means within a recruitment business
• Why positioning, culture and consistency matter more than content volume
• How employer branding connects directly to hiring success and revenue
• Common mistakes agencies are still making
• Practical steps to strengthen your employer brand in 2026

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