This week, Rudi Bauer joins James Whitelock on The Marketing Rules Podcast.
Rudi has spent his career bridging the worlds of technology, creativity, and community. From starting as a software developer in Scandinavia to leading Europe’s largest developer network as Managing Director of WeAreDevelopers, Rudi’s journey is a masterclass in innovation and empathy-driven leadership.
In this episode, they explore:
• How developer values and motivations are shifting in 2025
• Why community is the new currency of talent engagement
• What employers must understand about today’s tech workforce
• How to attract, retain, and inspire developers in a changing market
Whether you’re a recruiter, HR leader, or tech founder, this episode offers a rare inside look into what developers really want and what the future of work means for everyone.
Watch now and discover how purpose, community, and curiosity are reshaping the tech talent landscape.
#MarketingRulesPodcast #ThinkinCircles #RudiBauer #WeAreDevelopers #RecruitmentMarketing #TechTalent #EmployerBranding #FutureOfWork #JamesWhitelock
📌 To connect with Rudi:
https://www.linkedin.com/in/rudi-bauer-1b325813/
📌 Learn more about James and ThinkinCircles:
https://thinkincircles.com/
