In this clip from The Marketing Rules Podcast, Matt Fox explains how engaging contractors properly can increase client penetration, strengthen client relationships and drive more revenue from existing accounts.
Recruitment agencies often treat candidate experience as a soft metric. But when you collect structured feedback from contractors and bring real insight back to clients, you position yourself as a strategic partner rather than a transactional supplier.
This short breaks down how better contractor engagement can lead to stronger commercial outcomes and long term agency growth.
Watch the full episode here:
https://youtu.be/fWpquTBWD3g
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