In this eye-opening episode of The Marketing Rules Podcast, host James Whitelock is joined by renowned recruitment expert and author Katrina Collier to discuss the ongoing challenges faced by Talent Acquisition (TA) teams—and why the function continues to be undervalued by business leaders.
With over 20 years of experience in recruitment, training, and HR tech, Katrina breaks down the root causes of the lack of investment, recognition, and influence that TA professionals often experience. From the post-pandemic hiring rollercoaster to the damaging perception of TA as an "admin" function, she highlights how these issues are undermining hiring performance and long-term workforce planning.
Key topics include:
• The evolution (and setbacks) of the TA function over the past decade
• Why many TA teams are now underfunded and under-resourced
• The importance of recruitment alignment and speaking the "language of business"
• How employer brand and candidate experience are directly linked to business success
• Insights from Katrina’s latest book, Reboot Hiring
Whether you're a TA leader, HR professional, or recruitment business owner, this episode delivers powerful insights into how to rebuild trust, influence, and strategic value for your TA function.
#MarketingRules #TheVoiceOfRecruitmentMarketing #RecTech #RecruitmentTechnology #RecruitmentMarketing #TalentAcquisition #RecruitmentStrategy #PodcastForRecruiters #RecruitmentInnovation
To connect with Katrina:
https://www.linkedin.com/in/katrinacollier/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Podcast supported by RChilli https://www.rchilli.com/
