In this clip from The Marketing Rules Podcast, Matt Fox explains how monetising candidate experience is not about awards or newsletters. It is about meaningful contractor feedback, effective communication and bringing tangible insight back to clients.
When you return real intelligence from contractors that helps clients streamline projects or improve delivery, you stop being transactional. You become embedded. You become part of the conversation.
That is how recruitment agencies increase client penetration and long term value.
Watch the full episode here:
https://youtu.be/fWpquTBWD3g
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