Marketing Episodes

May 4, 2021

Blending AI and human to human conversation with Mike Seidle

As AI becomes common places in our working lives and the easy and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process? Do job seekers prefer talki...

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April 14, 2021

The Recruitment Marketing Congress with Christina Robinson (PODSWAP!)

This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress. Both Christina and I are talking at the Congress and this is a quick chat about th...

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March 29, 2021

Extra Jon Brooks

More Jon Brooks! Jon gives us his top 3 tips for recruiters. #MarketingRules To connect with Jon: https://www.linkedin.com/in/jgbrooks/ The marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ Learn mo...

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March 8, 2021

An olympian in recruitment - Francesca Halsall

How does an olympian end up working in recruitment? This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall. Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and ho...

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Feb. 15, 2021

WTF is RevOps with The Sales Geeks

RevOPs is probably a term you've heard but not really sure what it means. So to give us the low down on the last trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek. Richard and …

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Feb. 8, 2021

Should you shout about your fees with Jon Brooks

A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic. Join James this week is Jon Brooks from The Value Advantage. Jon has …

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Jan. 25, 2021

Do marketers have a roll to play in diversity, inclusion and equality…

Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality. If they do, what is their role and how do you make your marketing more representative? #MarketingRules Support for t...

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Jan. 18, 2021

Inbound marketing with Dan Tyre from HubSpot

If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach. Joining James thi...

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Jan. 4, 2021

How to grow a recruitment business using technology with Gavin Megnau…

Gavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to grow every part of their business and how he sees the future of recruitment technology. #Marketin...

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Dec. 21, 2020

Does marketing move in waves with Dan Sodergren

Does marketing trends move in waves, similar to what we see in music and fashion? If it does, then how does your business keep up? James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 …

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Dec. 7, 2020

What recruiters can learn from Christmas movies with Liz Lembke

Liz Lembke returns for some festive fun! Following on from their podcast on ' What Recruiters can learn from 80's movies ', Liz and James chat about 'What recruiters can learn from Christmas movies'. So sit back, grabs some E...

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Nov. 30, 2020

Employer branding with Nate Guggia

With a distributed workforce how has this affected employer branding? Is employer branding even that important compared to team branding? Nate Guggia, employer branding expert joins James to discuss the future of employer bra...

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Nov. 23, 2020

Extra Matt Alder

More Matt Alder! Matt gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Matt: https://www.linkedin.com/in/mattalder/ Learn more about James and Thi...

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Nov. 16, 2020

NORA 20th Anniversary with Stephen O'Donnell

2020 will be remembered for many things...A Pandemic, the US election and now the 20th anniversary of The National Online Recruitment Awards or NORAs. The NORAs have celebrated the best in online recruitment for 2 decades and...

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Nov. 3, 2020

Matt Alder Returns to discuss Marketing Automation

Recruitments number one podcaster returns (in our opinion)! Matt Alder joins James to celebrate the first year of The Marketing Rules Podcast and discuss the future of Recruitment tech and the importance of automation in recr...

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