Marketing Episodes

March 4, 2024

A Brief History of RecFest with Jamie Leonard

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I...

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Feb. 5, 2024

The Marketing Rules Pubcast

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the …

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Jan. 29, 2024

The power of AI in Recruitment Marketing with Matt Comber

We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks …

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Jan. 8, 2024

How to build a talent focused network with Jamie Hickman

One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start? Discussing this with me is …

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Dec. 13, 2023

Live from TATech Europe

This is a special episode, recorded live from TATech Europe on 5th December 2023 in London. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme ⁠⁠https://tatech.org/⁠⁠ ⁠⁠⁠⁠⁠...

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Oct. 30, 2023

How can DE&I be your point of difference with Jo Major?

Does DE&I mean different things to different people and can your approach to DE&I be used commercially? Joining me this week is Jo Major, Founder of Diversity in Recruitment. Jo Talks to me about what recruiters really think ...

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Sept. 26, 2023

Do you feel lucky with Ashley Cooper?

Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else? Joining me this week is Ashely Cooper, an in-house …

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Sept. 12, 2023

High performing teams with Steve Sallis

Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive minds...

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Aug. 28, 2023

Recruiters as marketers with Chad Sowash

Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation. Joining me this week is Chad Sowash, podcaster...

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Aug. 14, 2023

SEO for small businesses with Ben Lund

Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This …

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July 31, 2023

Recruitment marketing: North America x Europe with Serge Boudreau

It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business d...

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July 10, 2023

Getting it right from the 'Start-up' with Bobby Banerjee

Setting up your new recruitment agency is one of the most exciting and terrifying times of running a business, but what can you do to get it right from the start? Joining James this week is Bobby Banerjee, Director Of …

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June 29, 2023

Translate your way to better marketing with Evan Kramer

For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James this week is Evan Kramer, founder of Motion Point. Evan discusses the...

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May 28, 2023

Sales and Marketing or Sales & Marketing with Mike Ames

Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discuss...

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May 1, 2023

B2B marketing with Sean Campbell

B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from...

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