Branding Episodes

What happens when a recruiter stops relying purely on cold calls and starts building an audience instead? In this episode of the Marketing Rules Podcast, James Whitelock sits down with Joel Lalgee, widely known as The Realest Recruiter. Joel has built one of the most recognisable personal brands in recruitment, growing a global following across TikTok, LinkedIn and YouTube while continuing to operate as an executive recruiter. Joel shares the story behind how he went from agency recruiter ...

Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present. Joining me this week is Chantal-Lawren Welch, Marketing Manager at Silverstone Park.Chantal discusses the role of Silverstone Park in the advanced engineering industry, how The Park attracts new businesses and the work The Park does to foster the next generation of innovators. The Marketing Rules P...

In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To learn more about Job Boards Connect visit: https://jobboardsconnect.com/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business development at CareerBeacon and 1 half of the hosts at the Recruitment Flex podcast. Serge and I discuss the difference in strategies, tactics, methodology and tech in Recruitment marketing in North America and Europe. #MarketingRules #TheVoiceOfRecruitmentMarketing Suppor...

Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discusses how to align your recruiters and your marketing and how to convince them of the value of marketing. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme ⁠https://candidatehub.io/⁠ ⁠⁠⁠https://www.shazamme.com/ ⁠...

Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has become more down to your employer branding. Joining me this week is an employer branding expert and soon-to-be author, James Ellis. James helps define what exactly employer branding is and its role in a business. Does it sit in marketing or HR or completely separate and he sh...

This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast approach the end of October we are tackling 'What recruitment can learn from Halloween movies'. Enjoy! #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with L...

In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline. Talking me through everything we need to know about personal branding in Jason Frazell. Jason is a personal brand strategist and podcaster. #MarketingRules Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium: https://l...